Integrated Marketing in the New Media Ecosystem
by Cheryl Burgess and Mark Burgess
Brand Choreography™ is a much-needed update of traditional integrated marketing practices tailor-made for the new media landscape. This blend of both timeless and cutting-edge marketing strategies will give marketers the edge they need to thrive in a highly competitive environment.
In 2018, marketers across the globe are all asking the same question: How can my brand adopt and implement an effective integrated marketing communications (IMC) strategy? Exciting branding opportunities abound in the new media ecosystem, but resources on IMC are scarce and outdated—and no one is stepping in to fill the void. Our book embraces the complexity.
Brand Choreography™: Integrated Marketing in the New Media Ecosystem is not your father’s IMC. Through a combination of cutting-edge and actionable marketing strategies, interviews with IMC thought leaders, case studies, and emerging research, marketers in brands of all sizes will learn how to better compete in our complex, competitive, and challenging omnichannel marketplace.
Anchoring this new look at IMC is Blue Focus Marketing’s signature framework, Brand Choreography™. This innovative, seven-step approach is designed to help brands deliver the right message to the right person at the right place and at the right time. In the new media ecosystem, sitting on the sidelines is not an option. It’s time to get in the dance. And with Brand Choreography, it’s as easy as one, two, three.
Cheryl Burgess and Mark Burgess wrote the best-selling book, The Social Employee (McGraw-Hill 2014), which explores the groundbreaking steps major brands like IBM, Southwest Airlines, and Adobe took to embrace and integrate employee advocacy into their social business models. Hot off the heels of our popular course for Microsoft/LinkedIn Learning/Lynda.com—which has generated thousands of views, high conversion rates, and strong buzz—our next book focuses on the most important conversation in branding: Integrated Marketing Communications (IMC).
Notable Author Works:
Authors: Cheryl Burgess & Mark Burgess
ISBN: 978-0-07-181641-0 | Publisher: McGraw-Hill Education | Pub Date: 2014
Authors: Mark Burgess & Cheryl Burgess
Publisher: Microsoft/LinkedIn Learning/Lynda.com | Pub Date: 2016
Author: Mark Burgess
Publisher: Microsoft/LinkedIn Learning/Lynda.com | Pub Date: 2017
Names: Mark Burgess, President; and Cheryl Burgess, CEO; Blue Focus Marketing®
Address: 810 Dow Road, Bridgewater, NJ 08807
Phone: Mark Burgess: 908-581-7300 (cell); Cheryl Burgess: 908-421-1500(cell); 908-393-4775 (Office)