March 27, 2015 – The Conference Board Workshop and Speaking Session – NYC – Mark Burgess and Cheryl Burgess
March 13, 2015 Book Review by Joannne Gray, Editor for AFR Boss
March 13, 2015 – AFR Boss Magazine [PRINT]
February 6, 2015 Featured story on Rutgers Business School website on MIT Sloan and our book, The Social Employee (McGraw-Hill).
February 18, 2015 – MIT Sloan’s Newsletter “Should Employees Be Encouraged to Tweet?”
The Boston Glob – Feb. 15, 2015 Should you let just any employee tweet about your company? Read:
Find an example to follow:
In Etherington’s case, it was the book “The Social Employee: How Great Companies Make Social Media Work,” by Cheryl Burgess and Mark Burgess. The book argued that the company should “ensure that our employees understand and embrace that we are all stewards of our brand.”
“Can You Really Let Employees Loose on Social Media?” by Gerald C. (Jerry)Kane – MIT Sloan Management Review.
MIT Sloan Management Review: Read how the power and impact of our book, The Social Employee (McGraw-Hill) inspired and “resonated” with Martyn Etherington, CMO and Chief of Staff – Mitel, so much that it inspired his social business transformational journey turning Mitel’s $1.2 billion business into “Mitel Champions” of empowered employees!
Feb 7, 2015 – How Quickly Can You Get Your Employees Tweeting About You? by
BIG NEWS from IBM!
IBM as listed our book, The Social Employee (McGraw-Hill) as IBM’s Social Business Book of the month of February, 2015!
My quote is taken from my IBM Social Business Insights Blog
Please don’t forget to join us on Feb. 12th at 1:00 PM ET for IBMs #SocBizChat https://www.crowdchat.net/socbizchat
IBM has selected our book, The Social Employee, (McGraw-Hill) as IBM’s Social Business Book of the month for February, 2015. Check out our IBM #SocBizChat – Feb. 12, 2015 at 1:00 PM ET.
Join IBM’s on Feb. 12th at 1:00 PM EST – Also, hope you enjoy reading my new IBM Social Business Insights article on social business / social leaders / social employees and that our book is listed by IBM as their social business book of the month for February!
Chat: IBM “The Shortlist” Twitter Chat
Topic: The Social Employee
Day/Time: Thursday, Feb. 12, 1 p.m. ET
Moderator: IBM (@IBMSocialBiz)
Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall)
Sept., 29, 2014 The Social Employee Book Review – by Louise McGregor @changememe
Sept., 2014 The social employee: FDU marketer discusses the future of business with social media – Mark Burgess, adjunct professor of Marketing – SDU’s Silberman College of Business
June 17, 2014 Dynamic Signal Post sharing Mark Burgess TEDxNavesink “The Rise of The Social Employee”. #TEDx
June 4, 2014. Renee Ducre, Global Marketing Director, IBM and Cheryl Burgess discussing The Social Employee (McGraw-Hill) at Integrated Marketing Week #IMW14
April 4, 2014 IBM’s new TV commercials made with IBMers by Andrew Grill (@AndrewGrill) http://londoncalling.co/2014/04/ibms-new-tv-commercials-made-with-ibmers/
March 28, 2014 Rider University Magazine for Alumni and Friends.
March 17, 2014 “Capture the Biggest Missed Opportunity for Employee Participation” by Kare Anderson
March 11, 2014 [VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect
March 7, 2014 Tweet by Tom Peters (@Tom_Peters), “All need to know about social business encapsulated by IBM’s “bag of marbles” word picture, p54, The Social Employee, C. & M. Burgess”
TEDxNavesink – Announced: February 22, 2014 “Rise of The Social Employee” May 10, 2014 – Mark Burgess, co-author of The Social Employee (McGraw-Hill) – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom on building a social business by empowering their employees.
March 3, 2014 “To Build a Personal Brand With Social Media Takes Experimentation” by Peter Cardon, Professor, USC Marshall – Interview with Mark Burgess
Interview with Mark Burgess, Blue Focus Marketing and Peter Cardon, Professor, Marshall School of Business
Images and Tweets from IBM Connect 2014 with Cheryl Burgess and Ethan McCarty – IBM “Branding From Inside Out – The Social Employee” Jan. 28, 2014
January 28, 2014 at IBM Connect 2014 discussing our book, The Social Employee (McGraw-Hill, 2013) and the role of social executives – C-Suite. Left Mark Fidelman, Cheryl Burgess and Mark Burgess (right)
PODCAST – January 26, 2014 Social Business Engine with Bernie Borges “Data Driven Marketing With Andrew Davis”
January 30, 2014 – The Social Employee is listed as Top 20 Best Sellers at #IBMConnect 2014!
January 28, 2014 IBM Social Business Chat Recap
January 22, 2014 – Book Signing for The Social Employee at IBM Connect 2014 – Orlando at IBM Library
January 21, 2014 – Andrew Grill – Global Partner – Social Business at IBM – “Looking forward to meeting friends” [IBMConnect 2014]
Jan. 17, 2014 “Employee Spotlight Featuring Kevin Randall” by Movéo Team
[VIDEO] December 5, 2013 -Mark Burgess – Co-Author of The Social Employee and Ajay Ramachandran Dynamic Signal – Chief Marketing and Product Officer.
January 9, 2014 – Why Developing Personal Brands is Crucial in Professional Services Firms by Guy Alvarez @guylaw1313
January 1, 2014 14 Digital Imperatives by Katrina Klier – (#6)
December 23, 2013 Online Content Can or Make a Brand U.S. News & World Report – Mark Burgess’ quotes on The Social Employee.
December 12, 2013, “Dell World 2013 Fireside Chat – Cheryl Burgess, author of the Social Employee, Interview with Amy Heiss (@AmyHatDell), Employee Training, Activation and Engagement in Social Media at Dell (SMaC U).
December 9, 2013 – How “Digital Rewards” Can Help Build Employee Buy-In by Cheryl Burgess (@ckburgess)
November 8, 2013 – Social Enterprise Today – The Traits of a Social Employee by Elizabeth Lupfer @elizabethlupfer
October 16, 2013 “The Rise of the Social Employee” Kare Anderson’s interview with Mark Burgess, Co-Author of The Social Employee, and President of Blue Focus Marketing. “Join the @SocialEmployee Revolution!!!
October 31, 2013 “Why it’s Important to Leave Your Brand’s ‘Footprints’ in the Digital Bazaar” by Mark Burgess co-author of The Social Employee via IBM Smarter Planet
October 18, 2013 – The Power of The Social Employee by Eric Clark – @EA_Clark
October 16, 2013 – Social Employees and Social Executive Prospective – Cheryl Burgess interviewed by Fred McClimans YouTube/Podcast at Pivot Conference
October 15, 2013 – The Best Way To Prevent Social Media Disasters by Dorie Clark (@DorieClark) via Forbes
October 9, 2013- Cisco’s Blogs – 5 Steps to Success: Encouraging Employee Social Media Engagement by Katie Gibbs Masters Social Media Manager – Cisco
#P4SPChat: The Social Employee – Twitter Chat, Oct 10, 12:00 Noon – 1:00 PM Eastern Time. Also, read Blue Focus Marketing’s Blog announcement of #P4SPChat.
October 1, 2013 To Engage or Not Engage Employees in Social Media — That Is The Question Jure Klepic via Huffington Post
Sept. 30, 2013 Here’s the Dirty Little Secret about Social Media by Howard Pyle, IBM via Advertising Age
October 1, 2013 The Social Enterprise: Employee-centric vs. Customer-centric Strategies by Sam Fiorella and Sam’s Amazon 5 Star Review
September 23, 2013 When Building a Social Employee Culture, It’s All About the “Why” by Cheryl Burgess posted on IBM’s Smarter Planet Blog
September 19, 2013 Fast Company @FastCompany Tweet of David Brier’s Article – The Social Employee: The Secret Sauce That Cisco, Southwest Airlines and Adobe Use to Win
September 19, 2013 The Social Employee: The Secret Sauce That Cisco, Southwest Airlines, And Adobe Use To Win by David Brier via Fast Company
September 5, 2013 Social Business and “The Social Employee” Video Reviews [Blog] by Doug Lehman
September 5, 2013 [VIDEO] Book Review II by Doug Lehman
September 3, 2013 [VIDEO] Book Review by Doug Lehman
August 18, 2013 New Book Review “The Book Review ~ The Social Employee” by Tony Riches via The Writing Desk
August 15, 2013 “The Social Employee is an Amazon Best Seller” – by Suzanne Livingston via IBM Social Software
August 15, 2013 “The Socially Empowered Employee = Brand Journalist” by Michael Brito, author of upcoming book Your Brand, The Next Media Company: How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships (Que Biz-Tech) and Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech)
August 11, 2013 “The Priceless Power of Socially Empowered Employees” by Kare Anderson via Forbes Contributor (Emmy-winning former NBC and Wall Street Journal reporter turned speaker and strategist)
August 5, 2013 “The Social Employee Upcoming Book” via IBM Social Business
August 2, 2013 “Social Media Practices at Adobe” by Maria Proveromo – Senior Director, PR and Social Media – Adobe
August 1, 2013 “Why Social Employees Follow Social Executives” by Cheryl Burgess via CEO.Com
July 30, 2013 “The Future of Marketing – B2B Marketing Expert Interviews eBook” by Michael Brenner, VP of Marketing and Content Strategy, SAP
July 18, 2013 “Do you have “Social Employees”? by Sandy Carter, Social Media to Social Business, IBM
July 18, 2013 “Book Preview” by Tom Pick, Webbiquity
July 18, 2013 “Book Preview” by 58RENLI
July 10, 2013 “The Social Employee by Cheryl and Mark Burgess” by Alyson Button Stone, Nimble
April 10, 2013 “Are Social Employees The Future of Marketing?” by Michael Brenner, VP of Marketing, SAP
Articles you may be interested in reading:
August 11, 2013 “The Priceless Power of Socially Empowered Employees” by Kare Anderson via Forbes – Contributor (Emmy-winning former NBC and Wall Street Journal reporter turned speaker and strategist)
Why Social Employee Follow Social Executives? by Chery Burgess, CEO & CMO – Blue Focus Marketing via CEO.com
Cheryl Burgess, Mark Burgess – Founders of Blue Focus Marketing, David C. Edelman Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company and Dana Williams, Integrated Marketing – Southwest Airlines will be stage together talking about “The Social Employee”
B2B Social Marketing Report: Marketing Executives on Twitter Reach, Engage, and Influence Marketing Decision Makers Q1 2013 – Page 16 Cheryl Burgess is ranked #25 – Top 100 PEOPLE mentioned by senior marketers in Q1 2013, based on the number of marketers in our sample that mentioned the user during the report period.
September, 19, 2013 The Social Employee: The Secret Sauce That Cisco, Southwest Airlines, And Adobe Use To Win by David Brier via Fast Company
October 7, 2013 – Measuring Marketing ROI – Panel includes: Cheryl Burgess @ckburgess, via Global CMO Magazine