by Cheryl Burgess
Join Blue Focus Marketing and Lynda.com, a LinkedIn company, for our exciting new course, “Social Employees: The New Marketing Channel.” This 22-part video tutorial course covers all you need to know to activate social employees within your walls—and bring a...
by Cheryl Burgess
Social Employee: The New Marketing Channel It’s no secret that social employees can supercharge your brand. You know it. We know it. Small startups, international powerhouses, and everyone in between know it. But there’s a big difference between knowing and doing. Are...
by Cheryl Burgess
I am excited to announce that Beyond Advertising: Creating Value Through All Customer Touchpoints,” by Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network, has hit the book shelves and is available on Amazon....
by Cheryl Burgess
Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our...
by Cheryl Burgess
Honored to be an invited Wharton Future of Advertising Tweet Meet panelist for 6 consecutive years. It’s that time of year! We have a lot of fun tweeting commentary before, during, and after the game using #whartonfoa – as much or as little as your real world party...
by Mark Burgess
Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by: Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with...