by Mark Burgess
Marketers would be wise to remember the motto of the Boy Scouts of America: Always be prepared. It’s true that designing, piloting, and launching a successful integrated marketing strategy takes time. It’s also true that many of us don’t feel like we have enough time...
by Mark Burgess
Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by...
by Mark Burgess
Discover the Power of Brand Choreography™, an Innovative 7-Step Framework to Deliver the Right Message to the Right Person at the Right Place and Time. Blue Focus Marketing is proud to announce “Marketing Foundations: Integrated Marketing Strategies,” our second...
by Cheryl Burgess
This week, we continue to celebrate our latest employee advocacy video, starring the lovable Rexi and Octo! Check it out below, and make sure to nominate your favorite employee marketing leaders for our first #OctoLeader Award! Much like an octopus propelling itself...
by Cheryl Burgess
David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...
by Cheryl Burgess
Discover—and Empower Your Employees In our Lynda course, we get into what we call the 5 Ds—the essential pillars of any successful social employee pilot. The first of those Ds is “Discover.” In order to build a strong culture of social employee advocates,...