by Mark Burgess
Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by: Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with...
by Mark Burgess
Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat If your...
by Cheryl Burgess
Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in...
by Cheryl Burgess
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
by Sam Kennedy
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
by Mark Burgess
The following post by Mark Burgess (@mnburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to...