by Mark Burgess
Dear Marketers: You did a great job in 2016. You deserve a high-five. With 2016 drawing to a close, it’s time for reflection, a chance to take stock of what we accomplished this year and prepare for what lies ahead in 2017. In the spirit of the holidays, we’re in full...
by Cheryl Burgess
How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave...
by Cheryl Burgess
Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee...
by Cheryl Burgess
Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...
by Cheryl Burgess
Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a...
by Cheryl Burgess
2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50 Maybe life really does begin at 50 In their latest issue, Brand Quarterly honored the top “50 Marketing Thought Leaders Over 50.” And while we like to think we’re ageless over here at Blue Focus Marketing, both...
