Creativity with Topspin

Literature, branding and some world-class expertise, all served up with just a bit of topspin. London In Parts 1 and 2 of our conversation with Siegel+Gale’s, Fred Burt, we touched on the value of “simple is smart” in his branding work, the role of social media for...

Seven Keys to Creativity

Lasting Creative Impressions Tim Leake Interview – Part 3 of 3 New York City – Soho Parts 1 and 2 of our conversation with Tim Leake have taken us through the creative process itself, the role teaching can play in understanding it, and even tips the...

Balance Spawns Creativity

Creativity is a Process – Tim Leake Interview Part 2 of 3 Dedicated to Dan Higgins @adscientist Medical Officer US Army deployed  Monday, Aug. 23rd to Afghanistan and will be reading Part 2 – Tim Leake blog on the plane. Part 1 of my interview with Tim...

Unyielding Search is Key to Creative Process

Teaching Creativity – Tim Leake Interview- Part 1 of 3 New York City – Soho Bar Pitti’s sliding glass doors were open, and our table peered onto the busy Sixth Avenue sidewalk.  Just past the restaurant’s awnings rose a New York cacophony: rapid footsteps,...

Creativity Starts with Listening

Epirot Ludvik Ludvik+Partners, Epirot Ludvik Nekaj In advertising, innovation and creative risk are key to producing distinctive results. This likely comes as no surprise, I’m sure. Clients approach agencies expecting that their unique blend of consumer insight...