by Mark Burgess
Marketers, learn how content marketing can drive the customer’s journey toward purchase and advocacy for your brand. Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do...
by Mark Burgess
Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me. This isn’t to say that marketers and The Who don’t have anything in common. In fact, in their 1978 song, “Who are you” the Who...
by Mark Burgess
I really appreciate Dr. Tracy Tuten’s blog post highlighting my new LinkedIn Learning “Integrated Marketing Strategies” online course. Tracy is the author of the wildly successful book on Social Media Marketing that is known all over the world. ...
by Mark Burgess
An Integrated Marketing Communications (IMC) Strategy Is a Must-Have for 2018 and Beyond I am proud to announce our must-watch online course, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive new LinkedIn...
by Cheryl Burgess
Check out the full list of 2017 #OctoLeader winners! The best marketing leaders don’t play by the rules. They’re too busy reinventing them. With the recently announced 2017 #OctoLeader Awards, we wanted to recognize the best and brightest marketing leaders on Twitter....
by Mark Burgess
Does your integrated marketing communications (IMC) program need some fine-tuning? Check out “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. With another year almost in the books, it’s...
