by Mark Burgess
Everyone likes a good joke. So why not make it part of your marketing strategy? Need a good laugh? We thought you might. Here, check out this pitch-perfect parody of professional thought leaders. You’ve earned it: For bonus points, read through some of the comments to...
by Cheryl Burgess
How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave...
by Cheryl Burgess
Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee...
by Cheryl Burgess
Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a...
by Cheryl Burgess
2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50 Maybe life really does begin at 50 In their latest issue, Brand Quarterly honored the top “50 Marketing Thought Leaders Over 50.” And while we like to think we’re ageless over here at Blue Focus Marketing, both...
by Cheryl Burgess
Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? This chicken-and-egg question has been hounding marketers for years now. On the one hand, you can’t become a...