by Cheryl Burgess
When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No...
by Mark Burgess
By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to...
by Cheryl Burgess
With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting...
by Mark Burgess
“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously...
by Cheryl Burgess
Harnessing The Power Of Content To Engage Your Customers The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and...
by Cheryl Burgess
Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common...
