Who are you? Integrated Marketing starts with “WHO”

Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me.  This isn’t to say that marketers and The Who don’t have anything in common.  In fact, in their 1978 song, “Who are you” the Who...

Best Top Leaders in 2017: #OctoLeader Twitter Award

Blue Focus Marketing and Tribal Impact are proud to announce the winners of the 2017 #OctoLeader Award! What makes an #OctoLeader? Is it the way they leverage their personal brands to build professional communities of shared interest? Is it the way they amplify their...