by Cheryl Burgess
Think your brand has a choice about whether it goes social or not? You may want to think again. According to a Weber Shandwick report, executives consider their presence in social media to make up about 52 percent of their brands’ success in the...
by Cheryl Burgess
In 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons. ...
by Cheryl Burgess
Create a brand customers crave “The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. This sentiment is...
by Cheryl Burgess
Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...
by Mark Burgess
As Marketers, we are constantly racing to prove the value of every dollar to generate ROI. We are always searching for the silver bullet, that extra bit of information that helps us gain an advantage. We are focused on trying to elevate our game as more power shifts...
by Cheryl Burgess
“This is a test of the Emergency Broadcast System.” Ever since the advent of radio and television, these words have offered us a sense of connectedness and security. While these tests had an uncanny way of interrupting the climactic moments of our favorite programs,...
