Build Your Content Marketing Strategy for 2018

Marketers, learn how content marketing can drive the customer’s  journey toward purchase and advocacy for your brand.  Join one of my two upcoming 2018 American Marketing Association workshops at the AMA’s Chicago headquarters on March 8–9 or June 12–13. Do you...

5 Easy Integrated Marketing Ideas to Boost Your Brand

  With our Brand Choreography™ framework, integrated marketing communications (IMC) is as easy as 1-2-3. Find out how in “Marketing Foundations: Integrated Marketing Strategies,” a must-watch video tutorial series by Mark Burgess and LinkedIn Learning. Here are five...

Who are you? Integrated Marketing starts with “WHO”

Personas are all about the who — no, not the famous rock group, but everyday consumers like you and me.  This isn’t to say that marketers and The Who don’t have anything in common.  In fact, in their 1978 song, “Who are you” the Who...