by Cheryl Burgess
If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep...
by Cheryl Burgess
Last year, my colleague Tom Pick (@TomPick) and I introduced the #Nifty50 awards, which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we’ve narrowed the criteria a bit to focus...
by Cheryl Burgess
As we move ever closer to the November election between President Barack Obama and former Massachusetts Governor Mitt Romney, the national temperature appears to be rising. Perhaps it’s the late summer heat that has so many of us flustered, or perhaps it’s the...
by Cheryl Burgess
The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy...
by Cheryl Burgess
The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. As evidenced by...
by Cheryl Burgess
What exactly is a “Social Executive”? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece...
