Does your CMO have an integrated #marketing strategy?

Does your CMO have an integrated #marketing strategy?

Does Your CMO Have An Integrated Marketing Strategy? This is the question facing modern brands of all sizes. Many organizations leap before they look. They see a concept they like and try to implement it without building a sound policy first. Others are paralyzed by...

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Coming to Chicago AMA #ContentMarketing Workshop #Content

Coming to Chicago AMA #ContentMarketing Workshop #Content

Join Mark Burgess and the American Marketing Association (AMA) for “A 7-Step Blueprint to Content Marketing Success.” Registration is now open for this two-day workshop in Chicago on Sept. 28–29. In the consumer world, summer is all about a little R&R—romps at the...

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[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.

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How to kick start a social employee advocacy program

How to kick start a social employee advocacy program

    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement...

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