Reasons to Grow Employee Advocacy
Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee...
Social Leaders Lift Their Brands
Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...
Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)
Every brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words. Never one to shy away from a...
2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50
2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50 Maybe life really does begin at 50 In their latest issue, Brand Quarterly honored the top “50 Marketing Thought Leaders Over 50.” And while we like to think we’re ageless over here at Blue Focus Marketing, both...
Propel Your Brand into the Future with Social Employees
We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile,...
How Can Social Leaders Energize Social Employees?
Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? This chicken-and-egg question has been hounding marketers for years now. On the one hand, you can’t become a...
Content Marketing: The Thirst for the How
How can social marketers learn to stop dreaming and start doing?
5 Signs Your Employee-Driven Content Marketing is Flourishing
Employee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation. How is your brand sharing that content, and what kinds...
What Makes a Good Social Employee?
Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear...
Make Your Content Marketing Stand Out in 2017
In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great...
Best 2017 Business Strategies To Create Brand Star Social Employees
Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing...
Measure Content Marketing Success and Make Massive Gains
Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...
Revolutionary! How Social Employees Energize Your Brand
Sharing Great Content Requires Empowered Employee Advocates Here at Blue Focus Marketing, it’s no secret that we’re big fans of social employees. We can’t help it; it’s in our DNA. Plus, whenever you see compelling examples of employee advocacy, you just can’t help...
12 Must-See Business #Speakers for 2017 (via Huffington Post) by @steveolenski
Blue Focus Marketing’s Cheryl Burgess Named a Must-See Thought Leader in 2017 Whether in business, politics, or social movements in general, if 2017 ends up being anything like the wild and crazy 2016, we’re in for a whirlwind of surprising twists and turns. Of...
Ready to Start a Movement? @scottfrog Shows How in 10 Steps #Election2016
We are living in the age of movements and uprisings, says Scott Goodson (@scottfrog), founder of the pacesetting global marketing/advertising agency StrawberryFrog (@Frogism). Each of us—individuals, brands, social organizations—wants to stand for something, to...