Reasons to Grow Employee Advocacy

Reasons to Grow Employee Advocacy

  Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee...

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Social Leaders Lift Their Brands

Social Leaders Lift Their Brands

  Transparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say...

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2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50

2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50

2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50 Maybe life really does begin at 50 In their latest issue, Brand Quarterly honored the top “50 Marketing Thought Leaders Over 50.” And while we like to think we’re ageless over here at Blue Focus Marketing, both...

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Propel Your Brand into the Future with Social Employees

Propel Your Brand into the Future with Social Employees

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile,...

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How Can Social Leaders Energize Social Employees?

How Can Social Leaders Energize Social Employees?

Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? This chicken-and-egg question has been hounding marketers for years now. On the one hand, you can’t become a...

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What Makes a Good Social Employee?

What Makes a Good Social Employee?

Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear...

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Make Your Content Marketing Stand Out in 2017

Make Your Content Marketing Stand Out in 2017

In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great...

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Measure Content Marketing Success and Make Massive Gains

Measure Content Marketing Success and Make Massive Gains

Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...

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Revolutionary! How Social Employees Energize Your Brand

Revolutionary! How Social Employees Energize Your Brand

Sharing Great Content Requires Empowered Employee Advocates Here at Blue Focus Marketing, it’s no secret that we’re big fans of social employees. We can’t help it; it’s in our DNA. Plus, whenever you see compelling examples of employee advocacy, you just can’t help...

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