Advantage Blueprint

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New Business Life Cycle


Blue Focus Marketing AdvantageSM Blueprint

Blue Focus Marketing® provides ad agencies with a unique strategic framework designed to improve new business development results.  This dynamic framework integrates proven new business processes and practices, infused with our strategic and tactical insights.  We deliver new business processes, insights and creativity to help drive your success.  Our blueprint uses an arsenal of tools and insights to energize your new business program. 

Our framework is comprised of the following five phases:

  1. Ignite phase for creating your new business plan, building a high performing team, targeting, lead generation, intelligence gathering via social media monitoring, and developing powerful strategic insights.
  2. Energize your new business approach.  We focus on gaining agency visibility, positioning, strategic insights, SWOT and strong focus on building and implementing an effective social media strategy for your agency to drive leads.
  3. Engage your new business prospects by focusing on developing powerful new business presentations.
  4. Reinforce your opportunity for success.  Create winning leave behinds; focus on ideas and models to gain new business from existing clients including our comprehensive Digital Marketing Ecosystem model.
  5. Optimize the velocity of your agency’s new business initiatives and build competitive advantage. 

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