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Deeper Connections. Better Leads. Stronger Communities.

Social employee advocacy is the future of digital marketing.

 

According to recent Altimeter data, 90 percent of brands are either pursuing or already have a social employee advocacy program in place. In the meantime, research by the Edelman Trust Barometer has found that people trust the voices of everyday employees more than anyone else at an organization—including the CEO.

No doubt about it, your employees are a limitless source of untapped branding potential. Are you ready to give them the tools they need to succeed in the digital bazaar?

At Blue Focus Marketing, the social employee is at the heart of everything we do. Our online training services are designed to not only give employees the skills to succeed today, but also establish the foundational knowledge to thrive tomorrow.

Here’s what your employees will learn through one of our custom on-site training packages:

  • Omnichannel efficiency. Every social platform has its own unique rules of engagement. Learn essential strategies for any digital environment.
  • Workplace collaboration. How are employees using digital tools within the workplace—and how can you supercharge their efforts?
  • Blogging 101. Knowing the basics of producing and sharing content is essential to any  employee experience. Learn how to post and where to share with ease.
  • Social monitoring. A key component of any  training program is learning how to learn. Discover why social monitoring is so important, and why active listening can help you step up your game.
  • Making connections. It’s not about the number of people in your community, but about the quality. Learn how to maximize your networks—whether on LinkedIn, Twitter, Facebook, or elsewhere.

Ready to Raise the Social Bar at Your Organization?

From mastering the basics to establishing more advanced on-site training techniques, Blue Focus Marketing has the solutions to get your employees online and engaging communities with confidence. First, we’ll set up a call to learn more about the unique needs of your workforce. Then, we’ll work with you to develop an on-site training package tailored to fit your needs.

 Contact us today to begin your journey!

The Social Employee (McGraw-Hill)

What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.

Watch: Welcome From the course: Marketing Foundations: Integrated Marketing Strategies

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.

Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.

 

 

 

 

 

 

 

 

 

Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)

Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop. 

American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals. The AMA is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide with more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Want to create a powerful new marketing channel for your brand?  Ask us how to customize a one-day Social Employee pilot activation workshop for you.

 

Wharton Marketing Matters Business Radio on Sirius XM - Channel 111

Get the latest insights from leading marketing minds like Tom Peters, David Edelman, and Kevin Randall. In Sept. 2016, these thought leaders joined Blue Focus Marketing founders Cheryl Burgess and Mark Burgess, in addition to host Catharine Hays, on Wharton’s Marketing Matters Business Radio show on Sirius XM.

Content Marketing Workshops - American Marketing Association (AMA)

Content Marketing Workshops for the American Marketing Association (AMA), a leading professional association for marketing professionals.  The American Marketing Association (AMA) is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Get In Touch

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Ready to build real social leadership within your organization, energize your content marketing strategy, or perhaps just get tips on making a really good chicken soup? We’re here to help! At Blue Focus Marketing, we believe that marketing excellence lies at the intersection of authenticity and ingenuity. Contact us today, and we’ll help you craft a roadmap to social business success.

Address: 810 Dow Road
Bridgewater, NJ  08807

Phone: 908.393.4775

Get Started Today

From workshops to consulting, content marketing to social leadership, we’re ready to supercharge your social marketing efforts.

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