Who We Are
Blue Focus Marketing® is a leading Employee Experience (EX) services company, delivering consulting and e-learning solutions to customer-centric organizations since 2010. We help build brands from the inside out.
What we believe
We believe that powerful brands are built from the inside out, where the brand inside is so powerful that it disseminates externally, and eventually becomes trusted and valued by consumers. Brands cannot communicate externally unless they communicate internally. We believe that social employees fuel great brands, from start-up to global giants. We recognize that employees who embrace the firm’s vision, mission and values become far greater business assets. By arming your employees with social tools and a cultural framework to succeed, your brand can unlock value and productivity through social technologies. We believe the brands that empower their employees to engage customers and prospects through social media are the ones destined to win in the marketplace. The brand’s key to success is making a cultural connection with employees. The catalyst for this connection is the social executive who adds fuel to the social employees’ efforts to engage customers and prospects.
The net result is a social culture of engagement that drives brand value. How can Blue Focus help your brand?
Gain: Insight. Knowledge. Advantage.
Insight: Our consulting initiatives provide our clients with insights and recommendations about the opportunities presented by social branding to help drive brands to become a social business.
Knowledge: Armed with a focused strategy and unique approach, you are ready to drive insight into action.
Advantage: We enable our clients to stand out from competition to achieve superior results. Simply put, this means empowering your brand and your employees in a social media world.
We understand that the traditional, digital and social worlds have merged. The marketing landscape has changed forever. Marketers face more options today – many of which are not found on a rate card. However, this velocity of change can be used to your advantage. You need the ability to use social media marketing and branding and content marketing solutions to build competitive advantage.
Social business is shaking the foundation of both large and small businesses. While change is never easy, companies that implement the best social media business practices and migrate from rigid command and control models to collaborative social business models will win the marketing wars. The new social landscape is rich with opportunities as companies are challenged to elevate their relevance and become social businesses.
Mark Burgess, co-author of The Social Employee – How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. He is President of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. He is an experienced digital marketer, social brand strategist, speaker, blogger and educator. Utilizing an innovative model, delivers customized on-site social media workshops. Mark is listed on Forbes as Must-Follow Marketing Minds 2014. He is also the co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide; based on a proprietary strategic blueprint with emphasis on social media. Mark has been quoted in the WSJ and The New York Times. Mark’s career spans marketing, advertising, and professional services consulting. Mark led the PwC Global Web team. At McCann, headed the flagship L’Oreal and Sears accounts. Mark teaches Executive MBA and MBA marketing courses. He has won two EFFIEs for marketing excellence.
Cheryl Burgess, CEO and CMO of Blue Focus Marketing, co-author of The Social Employee – How Great Companies Make Social Media Work, (McGraw-Hill 2013), hailed by management guru, Tom Peters, as his favorite #1 social business book. She is responsible for helping clients transform their brands into social businesses by implementing strategic initiatives that empower social employee engagement and advocacy, and social executive leadership. Burgess is a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. She is listed as Forbes “Top 40 Social Selling Marketing Masters”; Forbes “Must-Follow Marketing Minds – 2014”; #8 Top CMOs on Twitter, and named by Huffington Post as a social media “Passionista.” She is a contributor to Harvard Business Review – Italia, external expert blogger for the AT&T Networking Exchange blog, CEO.com and CMO.com. Burgess has been an invited keynote speaker at Social Business Forum 2014 – Milan, Italy, IBM Connect 2014, Dell World 2013, Integrated Marketing Week NYC -2014, Pivotcon – NYC, Rutgers Business School, AT&T, and KPMG events. Burgess is a proud contributor to the Wharton Future of Advertising 2020. Her company’s blog, Blue Focus Marketing®, won the MarketingSherpa 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of five Twitter Shorty Awards in Marketing. In 2011, she co-founded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess, @SocialEmployee and @BlueFocus. Google+Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. She is a social branding consultant with expertise in social business and social media. She is an expert blogger for AT&T Networking Exchange on social media. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community. She was awarded Wharton Future of Advertising’s MVP and praised as a “brilliant strategic thinker in the social media space.” Huffington Post honored her as one of 40 global women “Passionistas” for her “great business expertise and timeless blog posts.” Also, Huffington Post “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow.” Cheryl was listed globally as the 28th most talked about marketer by senior marketers and the 18th most retweeted in a report study via LeadTail.She was featured in Fast Company and Business Insider. Invited speaker on “Expanding Your Social Influence” at the AT&T Networking Leaders Academy Annual Conference. Burgess is ranked #16 in Forbes as as “25 Things Influential People Do Better Than Anyone Else”. She is ranked #16 as an Influencer who senior marketers reach on Twitter. Cheryl is listed on Forbes as the Must-Follow Marketing Minds 2014. She is a four-time winner of the Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, 2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men.