[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.

5 Marketing High-Fives to Celebrate the New Year

Dear Marketers: You did a great job in 2016. You deserve a high-five. With 2016 drawing to a close, it’s time for reflection, a chance to take stock of what we accomplished this year and prepare for what lies ahead in 2017. In the spirit of the holidays, we’re in full...

Can your marketing strategy use a little humor?

Everyone likes a good joke. So why not make it part of your marketing strategy? Need a good laugh? We thought you might. Here, check out this pitch-perfect parody of professional thought leaders. You’ve earned it: For bonus points, read through some of the comments to...