Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community

With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work, now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book....

Building Your Brand With Google+

Now that Google+ has been around for a few years, the benefits have come into sharper focus.  Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business.  The brilliance of Google+ lies in the variety of...

Say “Cheese” with Social

Small businesses are realizing that social media is here to stay, and they are taking notice because becoming a social brand can help drive revenue.  Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers...

Join the Google+ Revolution Now

By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet...

Google+ Is it a Digital Disruption for CMOs?

Google+ or Google–?  20 Experts Voice Their Opinions The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   Forrester’s advice to...