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Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork

Posted by on 5:25 pm in Branding, Social Business, Strategy, The Social Employee | 2 comments

Here I am at the 2015 IBM ConnectEd (@IBMConnect) Conference in sunny Orlando, Florida. As always, it’s a whirlwind of activity, as some of the best minds in social business gather to share their thoughts on where we’ve been and where we’re headed. While there are far too many interesting things going on for me to comment on each of them individually, I thought I’d share my thoughts on some of the events I found especially compelling. Yesterday, I had the privilege of attending the Women’s Executive Lunch, hosted by Katrina Troughton...

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Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess

Posted by on 3:13 pm in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Marketing, The Social Employee, Twitter | 0 comments

One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible enough to meet a variety of different audiences. Content marketing has become very important to social businesses, so much so that we dedicated an entire chapter to the subject in our best-selling book, The Social Employee (McGraw-Hill, 2013). This young form is still gaining...

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2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz

Posted by on 9:37 pm in Branding, Employee Branding, Social Business, The Social Employee | 0 comments

Written by Steve Olenski via Forbes Power to the People “In 1970, John Lennon lit-up the world with Power to the People. In 2015, we will give rise to the power of employees’ voices. Enter a new marketing channel we call ‘branding from the inside out.’ Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. Get ready for the...

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Tom Peters @tom_peters Podcast: 2015 Disruptive Trends and Predictions #NewWaytoWork

Posted by on 12:03 am in Branding, Social Business, Social Executive, The Social Employee, Uncategorized | 0 comments

  As the end of the year draws near, it’s time to start looking at trends and predictions for 2015. So if you think 2015 will be the same as this year, get ready to strap on an extra seat belt and listen to what Tom Peters (@Tom_Peters) and his friends, Robert H. Thompson (@RobertHThompson) and Mike Neiss (@mneiss) predict. After their vibrant conversation touched on our book with my co-author, Mark Burgess (@mnburgess), The Social Employee (McGraw-Hill), without hesitation I called into their podcast to ask some burning questions about...

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Join Legendary @Tom_Peters Talk LIVE w/ @RobertHThompson @mneiss Dec 1st 10 PST

Posted by on 8:24 pm in Social Business, The Social Employee, Tom Peters | 0 comments

Robert Thompson’s Thought Grenades We are looking forward to listening in to Robert’s podcast which promises to be an energetic and enjoyable session on Dec 1 at 10am PST.  Always interested in hearing Tom’s thoughts on leadership and his 2015 predictions.  Do yourself a favor and tune-in! Legendary leadership icon, Tom Peters (@Tom_Peters), joins Robert Thompson and Mike Neiss to share his thoughts on the leadership lessons from 2014 and predictions for 2015. At least that’s what we’ve asked him to do. However,...

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Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters

Posted by on 12:14 am in Social Executive, The Social Employee | 0 comments

Nominate your favorite employee – @SocialEmployee Advocacy Leader I’m happy to announce that the nomination for 50 Top Twitter @SocialEmployee Advocacy Leaders – #EmployeeSEAL is now open.  You can nominate your favorite social  leader for 2015 by including their twitter handle plus the hashtag #EmployeeSEAL in your tweets and/or submitting the application form below.  The submission form will help provide more information, but since this is a Twitter award you can send a tweet. Suggested Tweet:  I nominate @_____ as my...

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@KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz

Posted by on 8:04 pm in Branding, Marketing, Social Business, Social Media Marketing, The Social Employee | 0 comments

Last week, my business partner and co-author of The Social Employee (Dell Chapter 7), Mark Burgess (@mnburgess), and I had the opportunity to present on two panels at Dell World 2014, held in Austin. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of time. It is always a great privilege to rub elbows with so many prominent social business thought leaders. Here’s a quick recap of some of our highlights. Women in Technology – Workplace of the Future hosted by...

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#DellWorld Welcomes @ckburgess and @mnburgess authors of @SocialEmployee #Dell #SocBiz

Posted by on 3:46 pm in Branding, Content Marketing, Employee Branding, Social Business, The Social Employee | 0 comments

    When we were invited to present on two separate Dell World 2014 panels in Austin this week, Mark Burgess (@mnburgess), President – Blue Focus Marketing, and myself, Cheryl Burgess (@CKBurgess) were able to expand on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. While it’s true that every organization will inevitably chart its own path to the world of social business, we have...

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REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop

Posted by on 12:21 pm in Branding, Communication, Content Marketing, Marketing, Social Media Marketing | 0 comments

Register before November 17, 2014 – 12:00 a.m. for early registration fee! I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. By failing to build a strong content marketing presence around their products and services, brands are...

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Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz

Posted by on 1:34 pm in Branding, Communication, Marketing, Social Business, Social Executive, Social Media Marketing, The Social Employee | 0 comments

  Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. While the value of knowing others in your industry has always been true, social media has changed the nature of how we know peers in our professional circles, which in turn has changed how we relate to each other. The best relationships, of course, aren’t limited to a single platform or touchpoint. They stretch across channels and technological boundaries. One day, you could be having a quiet, informal lunch with one of your...

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