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@MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia

Posted by on 1:44 pm in Advertising & Mktg. Trends, Branding, Employee Branding, Integrated Marketing Communications (IMC), Marketing, Social Executive, Social Media Trends, Strategy | 0 comments

Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by:  Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. One advantage, I think, of marketers in my age group is that we’ve had the opportunity to see how things have progressed in media—both for marketing purposes and social...

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Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace

Posted by on 10:23 am in Branding, Employee Branding, Marketing, Social Business, Social Learning, The Social Employee | 0 comments

  Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. But while internal social adoption continues to grow, many organizations are still unsure how to best represent their brand in external social channels. Luckily, the answer has begun to emerge in the form of the employee brand ambassador—a powerful asset to any organization seeking to expand their footprint in the digital bazaar. The Important...

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ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz

Posted by on 8:30 pm in Innovation, Social Business, The Social Employee, Workshops & Training | 0 comments

  I am pleased to announce that I will be speaking at this year’s Amplify Festival (@AmplifyFest) in Australia, which is set to take place June 1–5. This TED-like event, now in its 10th year, is open to all employees, partners and clients, as well as the public, and with the goal of fostering great conversation and exciting ideas. Rather than presenting itself as a sales or marketing event, the Amplify Festival (or AMP for short) bills itself as a shared learning event—a massive hub of innovators from all around the world—and all ends of...

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The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz

Posted by on 12:03 am in Branding, Communication, Innovation, Marketing, Social Business, Social Learning, Strategy, The Social Employee, Tom Peters, Workshops & Training | 0 comments

I am pleased to announce that I will be speaking at the Conference Board (@Conferenceboard) on Thursday, May 28 as part of their Digital Workplace Seminar Series. The day-long event, titled “Creating, Managing and Evaluating the Digital Workplace,” will be held at The Conference Board in New York, NY. Register for the Creating, Managing and Evaluating the Digital Workplace seminar today! Joining me at the seminar are a host of prominent social business thought leaders: Dion Hinchcliffe (@dhinchcliffe), Chief Strategy Officer, Adjuvi...

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@BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership

Posted by on 2:08 pm in Branding, Employee Branding, Marketing, Social Business, Social Executive, The Social Employee, Tom Peters | 0 comments

    We are proud to announce the winners of the first annual #EmployeeSEAL Awards. The SEAL—which stands for “Social Employee Advocacy Leaders”—recognizes those in the business community who lead by action, who evangelize through their passion, who inspire others to join the @SocialEmployee revolution through their tireless advocacy in the social sphere. The #EmployeeSEAL honorees are business men and women who are active, engaging and respected on Twitter and within their organizations—and who meet the following requirements: Must...

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Join @CKBurgess and @MNBurgess for the #DW24 Conference on May 20! @DWG #digitalworkplace #NewPlaceToWork

Posted by on 12:15 am in Branding, Employee Branding, Innovation, Marketing, Social Business, Social Learning, Strategy | 0 comments

We hope you will join us on Wednesday, May 20 for an exciting free 24-hour event. The Digital Workplace Group (@DWG) is hosting Digital Workplace 24 (#DW24)—2015, a digital conference chock-full of guest speakers and live, behind-the-scenes workplace tours of several major brands. The event is set to kick off at 7 a.m. EST  and run nonstop until 7 a.m. the following day (May 21). Register for #DW24 for FREE today! So grab a comfy seat, a big computer screen, and probably a cup or two of coffee—and put your learning caps on—because you’re...

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Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz

Posted by on 10:12 am in Communication, Education, Innovation, Social Business, Strategy, The Social Employee, Twitter | 0 comments

  We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. EDT. Much like our IBM webinar from a couple weeks ago, the focus will be on social learning, its value, and how organizations can design successful learning programs to harness their employees’ full potential. Join me (@ckburgess) along with a host of excellent social business thought leaders, each bringing their own unique perspective to the topic in order to create a robust, comprehensive discussion. Scott Edwards...

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Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR

Posted by on 12:03 am in Communication, Education, Innovation, Social Business, Social Learning, Strategy, The Social Employee, Tom Peters | 0 comments

We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. As we demonstrated in our best-selling book The Social Employee (McGraw-Hill, 2013), such an undertaking extends to every element of a business—fundamentally changing organizational structure and communication hierarchies. This is no small task, and with 2015 now well underway, the focus has been quickly shifting to social learning as...

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[Short VIDEO] Learn Content Marketing Process to Fuel Your Brand #content #contentChat #contentmarketing

Posted by on 10:03 am in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Marketing, Social Business, Social Media Marketing, Strategy, The Social Employee | 0 comments

    Content marketing is hardly a secret in 2015. While a lot of brands are eager to throw their hats into the ring, not all of them are entering the fray with a solid game plan. Anyone can craft content, but only the brands with a clear strategy will be able to rise above the noise and impact their target audience. If you are posting regularly but have not seen the results you’d hoped for, here are some questions for you: Is your content helpful? If someone has stumbled upon your content, they probably have a question they...

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IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork

Posted by on 12:03 am in Branding, Innovation, Marketing, Social Executive, The Social Employee | 0 comments

 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. To achieve this, we sought out individuals who were considered “visionaries, culture shapers, strategic thinkers, storytellers, and entrepreneurs.” The campaign, promoted on Twitter using the hashtag #socbiz25, was a tremendous success, having recently...

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