Join us w/ @WhartonFoA @catharinehays @tom_peters @davidedelman @KevinBrandall @mnburgess #marketingWhen social business strategists like Tom Peters, David Edelman, and Kevin Randall come together to talk shop, you can bet the business world will be tuning in. Lucky for us, we’ll have front-row seats! Join us on Wed., Sept. 7, from 5–7 p.m. EDT, as we speak with... read more
The writing is on the wall: social employee advocacy works.
Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.read more