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Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?

Posted by on 4:30 pm in Branding, Lynda.com, Marketing, Strategy, The Social Employee, Uncategorized | 0 comments

As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For culture to thrive, it needs to be fed. We live in an era where a potentially dysfunctional corporate culture can become front-page news, where a disgruntled employee can air out their grievances on Medium for the whole world to see, and where workplace environment is a major deciding factor for prospective employees....

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Your Employee is the Voice of your BRAND #Business #Marketing #Branding

Posted by on 1:22 pm in Branding, Lynda.com, Marketing, Social Business, The Social Employee, Workshops & Training | 0 comments

Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s responsibility to empower their workforce by establishing a strong internal culture focused on the brand’s mission, vision, and values. Watch the video below for a more detailed explanation on how this works. So what does this look like, who is doing it well, and is there any evidence that employee engagement leads to better...

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How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify

Posted by on 12:04 pm in Branding, Employee Branding, Lynda.com, The Social Employee | 0 comments

Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016 Recently, I was invited to attend the “IBM OutThink Tour 2016” event in New York City as an IBM VIP Influencer. Hosted at the New-York Historical Society Museum & Library, this event was focused on the changing role of technology and talent in the modern business. At the center of the event was a talk delivered by Eric Lesser, Research Director at the IBM Institute for...

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The Future of Lifelong Learning #educational #HR

Posted by on 12:11 pm in Advertising & Mktg. Trends, Branding, Education, Lynda.com, Marketing, Social Learning, Social Media Marketing, The Social Employee, Workshops & Training | 0 comments

I love Brian Solis’ quote on the importance of learning.  I am also honored to be invited as a guest blogger on Brian’s website.  Here is a small portion of my post.  To read the full article, click here. The post How to Make Lifelong Learning an Organizational Priority appeared first on Brian Solis. Image:  Brian Solis What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review,...

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Social Employees: The #Brand New Rock and Roll #marketing #business

Posted by on 4:53 pm in Branding, Employee Branding, Marketing, Social Business, Social Media Marketing, The Social Employee | 0 comments

Audi has introduced a new ad campaign for the 2017 Audi A4.  The slogan:  “Intelligence is the New Rock and Roll.”  The campaign showcases the new era of A4 vehicles with a ton of futuristic features focusing on intelligence as a brand differentiator.  I highlight this campaign because it occurs to me that intelligence is also the hallmark of companies that realize the significance of activating social employees in their organizations.  For brands, the “new rock and roll” is a focus on delivering more authentic communications both internally and externally.   Unlock the New Marketing Channel Join Blue Focus...

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How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business

Posted by on 12:02 am in Communication, Employee Branding, Social Business, Social Learning, The Social Employee, Workshops & Training | 0 comments

  On March 15, 2016 Lynda.com, a division of LinkedIn released the video course:  “Social Employees: The New Marketing Channel,”    Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their employee advocacy efforts. The course will cover a lot of ground, from the value of branding from the inside out to setting up a social employee (@socialemployee) pilot program. We’re excited to share our latest project with you and hope you will join us for the course! Click here to register for “Social Employees: The...

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Social employee advocacy pilot program made simple #marketing #business

Posted by on 12:00 pm in Advertising & Mktg. Trends, Branding, Content Marketing, Employee Branding, Innovation, Marketing, Social Business, Social Learning, Social Media Marketing, The Social Employee, Workshops & Training | 0 comments

Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill, 2013). Since then, the evidence that going social boosts brands has only continued to pile up: People are three times more likely to trust everyday employees than executives. (source: Edelman; LinkedIn) Employee-generated or shared content is eight times more effective than that shared by a branded account. (source: Social Media Today)...

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Discover and Empower Your Employees #OutThink #Marketing #PR #Advertising

Posted by on 12:02 am in Advertising & Mktg. Trends, Branding, Employee Branding, Integrated Marketing Communications (IMC), Marketing, Social Media Marketing, The Social Employee | 0 comments

    Discover—and Empower Your Employees In our Lynda course, we get into what we call the 5 Ds—the essential pillars of any successful social employee pilot. The first of those Ds is “Discover.” In order to build a strong culture of social employee advocates, it’s important to identify the early adopters within your organization and enlist them to help you lead the charge. Jim Whitehurst (@JWhitehurst), CEO at RedHat, calls these employees thermostats. These workers set the temperature in your organization, and their advocacy and leadership often inspire other coworkers to action. They are constantly making new connections,...

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What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

Posted by on 12:02 am in Advertising & Mktg. Trends, Branding, Content Marketing, Customer Experience, Employee Branding, Innovation, Marketing, Social Business, Social Media Marketing, Strategy, The Social Employee | 0 comments

What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn over the past several years, organizations have more touchpoints than ever for reaching their customers. But with new opportunities come new challenges—and new skills to learn. To succeed in social marketing, it’s not just about how much money you spend, but how effective your social employees are in understanding and meeting your goals. Show Me the Money! According...

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The Story Behind Our #SocialEmployee Course on Lynda.com #Education

Posted by on 3:51 pm in Advertising & Mktg. Trends, Branding, Marketing, Marketing Technologist, Social Business, Social Learning, The Social Employee | 0 comments

Rider professor teaches course on Lynda.com Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’ By:  Adam Grybowski (@grybowski) Previously Published on News At Rider University 03/23/2016 Mark Burgess A Rider professor and his wife and business partner have joined the hundreds of industry experts who serve as instructors for the online education company lynda.com. The new course by College of Business Administration adjunct professor Mark Burgess and Cheryl Burgess, “Social Employees: The New Marketing Channel,” is now available to view with a subscription to the website. Recently purchased by LinkedIn...

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