Pages Menu
TwitterRssFacebook

Latest Blog Posts

29 Flares Twitter 0 Facebook 13 Google+ 7 LinkedIn 9 29 Flares ×

IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork

Posted by on 12:03 am in Branding, Innovation, Marketing, Social Executive, The Social Employee | 0 comments

 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. To achieve this, we sought out individuals who were considered “visionaries, culture shapers, strategic thinkers, storytellers, and entrepreneurs.” The campaign, promoted on Twitter using the hashtag #socbiz25, was a tremendous success, having recently...

read more

Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee

Posted by on 2:55 pm in Branding, Communication, Innovation, Social Business, Strategy, The Social Employee, Workshops & Training | 0 comments

What is a social employee—and why is investing in a social culture so important to organizational success in today’s business landscape? Join us next week in New York for a series of workshops hosted by the Conference Board (@Conferenceboard) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business. Register now for the Conference Board’s “Strategic Human Resources Communication and Social Media...

read more

How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat

Posted by on 12:02 am in Branding, Marketing, Social Business | 0 comments

We are excited to be participating in the upcoming IBM webinar, “Changing the Learning Culture,” where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Join us on Tuesday, March 24, at 11 a.m. EDT!     The concept of social learning is quickly establishing itself as a foundational concept in workforce training. As...

read more

IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork

Posted by on 12:03 am in Branding, Communication, Marketing, Social Business, The Social Employee, Tom Peters, Twitter | 0 comments

  We are excited to be participating in the upcoming IBM webinar, “Changing the Learning Culture,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Join us on Tuesday, March 24, at 11 a.m. EST! Register Now: IBM Webcast: Changing the Learning Culture     It’s been said that social business is all about...

read more

Things @Tom_Peters and others will TEACH you on TWITTER – NEW BOOK #FriedTwitterTales #socbiz

Posted by on 12:43 pm in Communication, Marketing, Social Business, Social Media Community, Social Media Marketing, The Social Employee, Tom Peters, Twitter | 2 comments

Recently, our friend and colleague Tim Fargo (@alphabetsuccess) released an exciting e-book titled Fried Twitter Tales. The collection, which is available for free download here, compiles the experiences of various business professionals as they learned to navigate Twitter over the past several years. It’s a fascinating look at how a platform with such a simple premise—140-character tweets—can facilitate such a wide variety of experiences and exchanges. The stories here are pretty great, and overall the book packs a lot of punch for...

read more

NEW BOOK: Why Do People Tweet? Learn from @Tom_Peters @TedRubin and Other Power Tweeters

Posted by on 5:18 pm in Branding, The Social Employee, Twitter | 0 comments

  NEW TWITTER BOOK (Free):  Learn why Tom Peters​ @Tom_Peters loves to Tweet, in Tim Fargo’s​ new book, Fried Twitter Tales.   A series of wonderful stories featuring wonderful folks.  Tom Peters gives his own account on page 55 (My Chapter 8 @ckburgess) why he loves to tweet. Tom delivers a fascinating story, recounting his driving accident while vacationing in New Zealand.  My chapter also includes Mark Burgess (@mnburgess)​, Laurie Friedman​, Kevin Randall​ (@kevinbrandall), and Tom Pick (@TomPick)​. Tim’s book is a series of...

read more

Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz

Posted by on 12:57 am in Branding, Employee Branding, Social Business, The Social Employee | 4 comments

 Rise of The Social Employee We are excited to be participating in the upcoming IBM webinar, “Changing the Learning Culture:  That 70’s Show: The Main Star of the 70:20:10 Learning Model,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Join us on Tuesday, March 24, at 11 a.m. EST! Register Now: IBM Webcast: Changing the...

read more

Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz

Posted by on 2:13 pm in Branding, Employee Branding, Innovation, Marketing, Social Business, Social Media Marketing, The Social Employee | 0 comments

Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@Etherington_CMO), Chief Marketing Office at Mitel (@Mitel), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out. We had been acquainted with Etherington through our mutual friend and social business guru, Kevin Randall (@KevinBrandall), who contributed the afterword to our book. However, it wasn’t until an article titled “Can You...

read more

Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz

Posted by on 10:52 am in Branding, Content Marketing, Employee Branding, Integrated Marketing Communications (IMC), Social Business, Strategy, The Social Employee | 0 comments

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat If your organization had a voice, what would it sound like? Who would be speaking? Would it be the higher-ups in the C Suite, your employees and coworkers, or all those voices resounding as one? Last year, I had the privilege of delivering a talk called “The Rise of the Social Employee” at...

read more

Join IBM #SocBizChat Feb 12th at 1 p.m. ET Why Employee Voice Matters: w/ @KevinBrandall @Moveo @SocialEmployee

Posted by on 1:06 pm in Branding, Employee Branding | 0 comments

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat   Written by Movéo Team  In The Social Employee, for which our own Kevin Randall wrote the afterward, Cheryl and Mark Burgess write about employee voice as brand identity. Some companies may be nervous about empowering employees to become the social voice of their brands. In the past, it...

read more
29 Flares Twitter 0 Facebook 13 Google+ 7 LinkedIn 9 29 Flares ×