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Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz

Posted by on 12:57 am in Branding, Employee Branding, Social Business, The Social Employee | 0 comments

 Rise of The Social Employee We are excited to be participating in the upcoming IBM webinar, “Changing the Learning Culture:  That 70’s Show: The Main Star of the 70:20:10 Learning Model,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Join us on Tuesday, March 24, at 11 a.m. EST! Register Now: IBM Webcast: Changing the...

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Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz

Posted by on 2:13 pm in Branding, Employee Branding, Innovation, Marketing, Social Business, Social Media Marketing, The Social Employee | 0 comments

Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@Etherington_CMO), Chief Marketing Office at Mitel (@Mitel), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out. We had been acquainted with Etherington through our mutual friend and social business guru, Kevin Randall (@KevinBrandall), who contributed the afterword to our book. However, it wasn’t until an article titled “Can You...

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Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz

Posted by on 10:52 am in Branding, Content Marketing, Employee Branding, Integrated Marketing Communications (IMC), Social Business, Strategy, The Social Employee | 0 comments

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat If your organization had a voice, what would it sound like? Who would be speaking? Would it be the higher-ups in the C Suite, your employees and coworkers, or all those voices resounding as one? Last year, I had the privilege of delivering a talk called “The Rise of the Social Employee” at...

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Join IBM #SocBizChat Feb 12th at 1 p.m. ET Why Employee Voice Matters: w/ @KevinBrandall @Moveo @SocialEmployee

Posted by on 1:06 pm in Branding, Employee Branding | 0 comments

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat   Written by Movéo Team  In The Social Employee, for which our own Kevin Randall wrote the afterward, Cheryl and Mark Burgess write about employee voice as brand identity. Some companies may be nervous about empowering employees to become the social voice of their brands. In the past, it...

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#IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz

Posted by on 12:14 pm in Communication, Employee Branding, Innovation, Marketing, Social Business, Social Media Marketing, Strategy, The Social Employee | 0 comments

Well, I’m back from the exhilarating experience of the 2015 IBM ConnectED (@IBMConnect) Conference, held this year in Orlando, Florida. I’m sure everyone who was here to experience the event with me will agree that there was so much going on at any given point each and every day that it would be impossible to recap all of it here. Despite that, over the past couple of days, I’ve tried to share my thoughts on some of the things that really stood out to me, including the Women in Leadership luncheon hosted by Katrina Troughton (@KatyTroughton)...

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Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork

Posted by on 2:16 pm in Branding, Employee Branding, Marketing, Social Business, Social Media Marketing, Strategy, The Social Employee, Tom Peters | 0 comments

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat It’s always fun turning the page on a new year. It gives us a chance to audit the past year, to take stock of what worked, what didn’t and what has run its course. After all, to anticipate what’s to come, we can’t lose sight of what’s already come to pass. In 2014, we spent the year...

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Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR

Posted by on 12:02 pm in Advertising & Mktg. Trends, Branding, Innovation, Marketing, Social Business, Social Executive, The Social Employee, Twitter | 0 comments

Day/Time: Thursday, Feb. 12, 1 p.m. ET Our little social business book that could, The Social Employee, keeps rolling right along. We are proud to announce that IBM (@IBM) has selected The Social Employee (@SocialEmployee) for “The Shortlist,” the company’s monthly book club. The book will be featured throughout the month of February, and we’ve got a lot of fun things in store—from LinkedIn discussions to featured blog posts and more. It’s a month-long celebration, and we want you to be a part of it. We’ll be sharing more details on different...

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Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders

Posted by on 2:33 pm in Branding, Creativity, Innovation, Marketing, Social Business, Social Media Marketing, Strategy, The Social Employee | 0 comments

  I’m here reporting from IBM ConnectEd 2015 (@IBMConnect) in Orlando, Florida. Earlier, I posted on my experience on Monday at the Women’s Executive Lunch, hosted by Katrina Troughton (@KatyTroughton), Vice President, Smarter Workforce Solutions at IBM. Thanks again to everyone involved. Later on Monday, I attended a panel titled “Creating the Next Gen Workforce through Engaging Employee Experiences,” which featured Christopher Crummey (@ccrummey), World Wide Director of Sales, Social Business & Exceptional Digital Experience at...

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Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork

Posted by on 5:25 pm in Branding, Social Business, Strategy, The Social Employee | 2 comments

Here I am at the 2015 IBM ConnectEd (@IBMConnect) Conference in sunny Orlando, Florida. As always, it’s a whirlwind of activity, as some of the best minds in social business gather to share their thoughts on where we’ve been and where we’re headed. While there are far too many interesting things going on for me to comment on each of them individually, I thought I’d share my thoughts on some of the events I found especially compelling. Yesterday, I had the privilege of attending the Women’s Executive Lunch, hosted by Katrina Troughton...

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Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess

Posted by on 3:13 pm in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Marketing, The Social Employee, Twitter | 0 comments

One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible enough to meet a variety of different audiences. Content marketing has become very important to social businesses, so much so that we dedicated an entire chapter to the subject in our best-selling book, The Social Employee (McGraw-Hill, 2013). This young form is still gaining...

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