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The Rise of Social Leaders #SocBiz25 #SocBiz

Posted by on 12:03 am in Advertising & Mktg. Trends, Communication, Creativity, Innovation, Marketing, Social Business, Social Media Community, Social Media Marketing, Social Media Trends, The Social Employee | 0 comments

  The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks have driven this point home. Recently, the Economist (@TheEconomist) revealed its list of Top 25 Social Business leaders. This list was especially significant to Blue Focus Marketing (@BlueFocus), as Cheryl Burgess (@ckburgess) CEO was a member of the selection committee tasked with...

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Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz

Posted by on 12:07 am in Innovation, Marketing, Social Business, Social Media Community, Social Media Marketing, Social Media Trends, The Social Employee | 0 comments

Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@TheEconomist) list of Top 25 Social Business Leaders. This was a process I was very happy to be a part of, and I am incredibly proud of the hard work that our selection committee put in to produce such a fine list of social leaders. The Economist’s list of Top 25 Social Business leaders was spearheaded through the efforts of the Economist Intelligence Unit...

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Listen to the Voice of Your Employees #SocBiz #HR #IBM

Posted by on 12:02 am in Communication, Employee Branding, Social Business, Strategy, The Social Employee | 0 comments

  One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into action. For others, it’s a source of trepidation, a topic so increasingly massive and multifaceted that picking a point of entry into the conversation—let alone getting into specific best practices—is a challenge unto itself. Despite the scope of analytics applications in business, big data analytics is most commonly associated with external,...

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BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz

Posted by on 9:06 am in Branding, Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Aside from myself, the board included prominent social business thought leaders Lisa Gansky (@instigating), chief instigator at Mesh Labs, Brian Solis (@BrianSolis), principal at Altimeter Group, Maria Winans (@MariaWinans), vice-president of social business marketing at IBM, and Nick...

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@HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness

Posted by on 12:02 am in Branding, Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@CKBurgess) and I were also asked to contribute articles to a special insert in the June, 2014 issue of the Harvard Business Review Italia (@HarvardBiz). My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social...

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@HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness

Posted by on 12:30 am in Branding, Communication, Employee Branding, Social Business, Social Executive, Strategy, The Social Employee | 0 comments

As part of our involvement in the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia (@HBRItalia). My article, titled “How the Social Executive Seizes Opportunity,” expands on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a statistical argument for the transformative power of social business leadership in...

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The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR

Posted by on 12:03 am in Branding, Employee Branding, Innovation, Social Business, The Social Employee | 0 comments

In early July, we had the privilege of participating in the seventh annual Social Business Forum (@SocialBizForum) in Milan. At the event, Blue Focus Marketing President, Mark Burgess (@MNBurgess) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. The content of this speech also made it into the June, 2014 issue of the Harvard Business Review Italia in the form of...

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REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop

Posted by on 12:03 am in Branding, Content Marketing, Marketing, Social Business, The Social Employee, Workshops & Training | 0 comments

I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their...

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#TEDx Talk: Re-imagine the Future of Business #SocBiz

Posted by on 12:01 am in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Employee Branding, Marketing, Small Business, Social Business, Social Media Marketing, The Social Employee | 0 comments

  A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. One of the essential themes in my talk was the concept of trust—specifically why employee use of social media can establish connections with communities in ways that traditional advertising has never been able to. Indeed, as I say in my talk, nearly 90 percent of people don’t...

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The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM

Posted by on 12:03 am in Advertising & Mktg. Trends, Branding, Communication, Content Marketing, Creativity, Employee Branding, Innovation, Marketing, Social Business, Social Media Marketing, The Social Employee | 2 comments

  Recently, my TEDx Navesink talk, “The Rise of the Social Employee,” was released online, along with all of the other wonderful talks from that day.  As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b)...

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