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@KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz

Posted by on 8:04 pm in Branding, Marketing, Social Business, Social Media Marketing, The Social Employee | 0 comments

Last week, my business partner and co-author of The Social Employee (Dell Chapter 7), Mark Burgess (@mnburgess), and I had the opportunity to present on two panels at Dell World 2014, held in Austin. And to be honest, our heads are still spinning from the wonderful whirlwind of events that took place in such a short amount of time. It is always a great privilege to rub elbows with so many prominent social business thought leaders. Here’s a quick recap of some of our highlights. Women in Technology – Workplace of the Future hosted by...

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#DellWorld Welcomes @ckburgess and @mnburgess authors of @SocialEmployee #Dell #SocBiz

Posted by on 3:46 pm in Branding, Content Marketing, Employee Branding, Social Business, The Social Employee | 0 comments

    When we were invited to present on two separate Dell World 2014 panels in Austin this week, Mark Burgess (@mnburgess), President – Blue Focus Marketing, and myself, Cheryl Burgess (@CKBurgess) were able to expand on the ideas in our best-selling book, The Social Employee (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. While it’s true that every organization will inevitably chart its own path to the world of social business, we have...

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REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop

Posted by on 12:21 pm in Branding, Communication, Content Marketing, Marketing, Social Media Marketing | 0 comments

Register before November 17, 2014 – 12:00 a.m. for early registration fee! I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority. Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions. By failing to build a strong content marketing presence around their products and services, brands are...

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Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz

Posted by on 1:34 pm in Branding, Communication, Marketing, Social Business, Social Executive, Social Media Marketing, The Social Employee | 0 comments

  Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. While the value of knowing others in your industry has always been true, social media has changed the nature of how we know peers in our professional circles, which in turn has changed how we relate to each other. The best relationships, of course, aren’t limited to a single platform or touchpoint. They stretch across channels and technological boundaries. One day, you could be having a quiet, informal lunch with one of your...

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Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy

Posted by on 12:02 am in Advertising & Mktg. Trends, Branding, Employee Branding, Marketing, Social Business, Social Executive, Social Media Marketing, Social Media Trends, The Social Employee | 0 comments

A month or so ago, The Economist Intelligence Unit (@TheEIU) released a list of the top 25 Social Business Leaders, a process in which I had the great pleasure of being involved as a member of a special advisory board. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. Around the same time I was serving on their advisory board, I had the chance to speak to Frieda Klotz (@FriedaKlotz), Deputy Editor at The Economist Intelligence Unit, about some of the ideas...

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[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee

Posted by on 12:54 am in Branding, Employee Branding, Social Business, The Social Employee | 0 comments

We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing risk? The answer, as you will see in the video below, is to begin with a social business pilot program.   At Blue Focus Marketing, we have designed a new consultancy opportunity in order to provide businesses with the know-how to ensure their pilot programs take off. To help...

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What is a Brand, and why does it matter? New @DavidAaker Book #branding

Posted by on 12:35 pm in Branding, Communication | 0 comments

Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success, a book designed to be both a standalone guide to the current branding landscape and a consolidation of ideas forwarded in his previous works. The result is a compelling, easy-to-read work that can either be read piece-by-piece...

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[VIDEO] How Social Employees Fuels the Social Brand

Posted by on 10:07 am in Branding, Employee Branding, Marketing, Social Business, Social Executive, The Social Employee | 0 comments

New @SocialEmployee Book Trailer Video Announcement:   Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. At the center of this model is the möbius strip, a seemingly simple-looking band with surprisingly complex...

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[VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership

Posted by on 1:10 am in Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. As we argue in The Social Employee, a brand cannot communicate externally unless it first learns to communicate internally. The social executive catalyzes internal communication by embodying a brand’s mission, vision, and values. In essence, this makes the social executive...

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The Rise of Social Leaders #SocBiz25 #SocBiz

Posted by on 12:03 am in Advertising & Mktg. Trends, Communication, Creativity, Innovation, Marketing, Social Business, Social Media Community, Social Media Marketing, Social Media Trends, The Social Employee | 2 comments

  The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks have driven this point home. Recently, the Economist (@TheEconomist) revealed its list of Top 25 Social Business leaders. This list was especially significant to Blue Focus Marketing (@BlueFocus), as Cheryl Burgess (@ckburgess) CEO was a member of the selection committee tasked with...

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