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[VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR

Posted by on 12:01 am in Branding, Communication, Employee Branding, Innovation, Social Business, The Social Employee | 0 comments

A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@AmplifyFest). The event was the centerpiece of a nearly two-week trip that found me meeting with and learning from a variety of social business leaders in both Australia and New Zealand. It was a whirlwind of excitement, and I am very grateful to all the organizers at #AmplifyFest for bringing all of this together (for more details on Amplify, see my original post). When we talk about creating a...

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[VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR

Posted by on 12:02 am in Branding, Employee Branding, Innovation, Marketing, Social Business, Strategy | 0 comments

As I shared in my last post, this year’s Amplify Festival (@AmplifyFest) was a thrilling ride. In addition to delivering my talk, “Rethinking Employees, Rethinking Brand, Rethinking Culture: The Priceless Power of Socially Savvy Employees,” I also had the privilege of sitting on a panel titled “Revitalizing Employee Engagement,” which featured social business leaders Katryna Dow (@katrynadow) and Michael Weeding (@michaelweeding) in addition to myself, and was moderated by Rawn Shah (@rawn). I was very grateful to hear my colleagues’ insights...

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Now Co’s are Focused on Employee Experience (EX) via @mnburgess #SHRM15 #SmarterWorkforce #HR

Posted by on 12:02 am in Branding, Employee Branding, Marketing, Social Business, Strategy, Workshops & Training | 0 comments

UX (User Experience)  CX (Customer Experience) EX  (Employee Experience) Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C. Thompson, Anders Gronstedt (@AndersGronstedt), and Kelly Orr at the Conference Board event “Creating, Managing and Evaluating the Digital Workplace” (see my original post here). As with most Conference Board (@Conferenceboard) events, a lot of ground was covered in a relatively short amount of time. Anyone...

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@Tom_Peters leading the 21st century employee and organization through EXCELLENCE

Posted by on 1:44 pm in Branding, Social Business, The Social Employee, Tom Peters | 0 comments

Tom Peters is a true social business leader in the 21st Century in every sense of the word.  On June 23, 2015, Tom posted on Tom Peter’s Blog an announcement of a digital award he received for his outstanding leadership for social employee advocacy leaders.  While Tom may be honored that he received the award, I’m more humbled that he announced this award on his blog.  Perhaps, I’ll always be enchanted by Tom’s red bull management style, softened by his understanding of employees and COMMUNITY.   As I explained in...

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@MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia

Posted by on 1:44 pm in Advertising & Mktg. Trends, Branding, Employee Branding, Integrated Marketing Communications (IMC), Marketing, Social Executive, Social Media Trends, Strategy | 0 comments

Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by:  Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. One advantage, I think, of marketers in my age group is that we’ve had the opportunity to see how things have progressed in media—both for marketing purposes and social...

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Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace

Posted by on 10:23 am in Branding, Employee Branding, Marketing, Social Business, Social Learning, The Social Employee | 0 comments

  Social technologies have revolutionized the modern workplace, providing employees with new communication and data sharing tools that allow them to collaborate and interact in exciting new ways. But while internal social adoption continues to grow, many organizations are still unsure how to best represent their brand in external social channels. Luckily, the answer has begun to emerge in the form of the employee brand ambassador—a powerful asset to any organization seeking to expand their footprint in the digital bazaar. The Important...

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ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz

Posted by on 8:30 pm in Innovation, Social Business, The Social Employee, Workshops & Training | 0 comments

  I am pleased to announce that I will be speaking at this year’s Amplify Festival (@AmplifyFest) in Australia, which is set to take place June 1–5. This TED-like event, now in its 10th year, is open to all employees, partners and clients, as well as the public, and with the goal of fostering great conversation and exciting ideas. Rather than presenting itself as a sales or marketing event, the Amplify Festival (or AMP for short) bills itself as a shared learning event—a massive hub of innovators from all around the world—and all ends of...

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The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz

Posted by on 12:03 am in Branding, Communication, Innovation, Marketing, Social Business, Social Learning, Strategy, The Social Employee, Tom Peters, Workshops & Training | 0 comments

I am pleased to announce that I will be speaking at the Conference Board (@Conferenceboard) on Thursday, May 28 as part of their Digital Workplace Seminar Series. The day-long event, titled “Creating, Managing and Evaluating the Digital Workplace,” will be held at The Conference Board in New York, NY. Register for the Creating, Managing and Evaluating the Digital Workplace seminar today! Joining me at the seminar are a host of prominent social business thought leaders: Dion Hinchcliffe (@dhinchcliffe), Chief Strategy Officer, Adjuvi...

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@BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership

Posted by on 2:08 pm in Branding, Employee Branding, Marketing, Social Business, Social Executive, The Social Employee, Tom Peters | 0 comments

    We are proud to announce the winners of the first annual #EmployeeSEAL Awards. The SEAL—which stands for “Social Employee Advocacy Leaders”—recognizes those in the business community who lead by action, who evangelize through their passion, who inspire others to join the @SocialEmployee revolution through their tireless advocacy in the social sphere. The #EmployeeSEAL honorees are business men and women who are active, engaging and respected on Twitter and within their organizations—and who meet the following requirements: Must...

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Join @CKBurgess and @MNBurgess for the #DW24 Conference on May 20! @DWG #digitalworkplace #NewPlaceToWork

Posted by on 12:15 am in Branding, Employee Branding, Innovation, Marketing, Social Business, Social Learning, Strategy | 0 comments

We hope you will join us on Wednesday, May 20 for an exciting free 24-hour event. The Digital Workplace Group (@DWG) is hosting Digital Workplace 24 (#DW24)—2015, a digital conference chock-full of guest speakers and live, behind-the-scenes workplace tours of several major brands. The event is set to kick off at 7 a.m. EST  and run nonstop until 7 a.m. the following day (May 21). Register for #DW24 for FREE today! So grab a comfy seat, a big computer screen, and probably a cup or two of coffee—and put your learning caps on—because you’re...

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