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[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.

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Start an Employee Advocacy Pilot

Start an Employee Advocacy Pilot

Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or...

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5 Marketing High-Fives to Celebrate the New Year

5 Marketing High-Fives to Celebrate the New Year

Dear Marketers: You did a great job in 2016. You deserve a high-five. With 2016 drawing to a close, it’s time for reflection, a chance to take stock of what we accomplished this year and prepare for what lies ahead in 2017. In the spirit of the holidays, we’re in full...

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Can your marketing strategy use a little humor?

Can your marketing strategy use a little humor?

Everyone likes a good joke. So why not make it part of your marketing strategy? Need a good laugh? We thought you might. Here, check out this pitch-perfect parody of professional thought leaders. You’ve earned it: For bonus points, read through some of the comments to...

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Reasons to Grow Employee Advocacy

Reasons to Grow Employee Advocacy

  Does social employee advocacy actually build brand value— or is it just a passing phase? At Blue Focus Marketing, we’ve been fans of building engaged brand ambassadors in the workplace since long before the release of our best-selling book, The Social Employee...

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