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Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy

Posted by on 12:02 am in Advertising & Mktg. Trends, Branding, Employee Branding, Marketing, Social Business, Social Executive, Social Media Marketing, Social Media Trends, The Social Employee | 0 comments

A month or so ago, The Economist Intelligence Unit (@TheEIU) released a list of the top 25 Social Business Leaders, a process in which I had the great pleasure of being involved as a member of a special advisory board. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. Around the same time I was serving on their advisory board, I had the chance to speak to Frieda Klotz (@FriedaKlotz), Deputy Editor at The Economist Intelligence Unit, about some of the ideas...

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[VIDEO] Create Your #SocBiz Pilot Program #EmployeeAdvocacy #SocialEmployee

Posted by on 12:54 am in Branding, Employee Branding, Social Business, The Social Employee | 0 comments

We are pleased to announce the release of our latest video in support of our best-selling book, The Social Employee. This latest video addresses one of today’s most pressing social business questions: how can an organization adopt social practices while minimizing risk? The answer, as you will see in the video below, is to begin with a social business pilot program.   At Blue Focus Marketing, we have designed a new consultancy opportunity in order to provide businesses with the know-how to ensure their pilot programs take off. To help...

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What is a Brand, and why does it matter? New @DavidAaker Book #branding

Posted by on 12:35 pm in Branding, Communication | 0 comments

Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success, a book designed to be both a standalone guide to the current branding landscape and a consolidation of ideas forwarded in his previous works. The result is a compelling, easy-to-read work that can either be read piece-by-piece...

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[VIDEO] How Social Employees Fuels the Social Brand

Posted by on 10:07 am in Branding, Employee Branding, Marketing, Social Business, Social Executive, The Social Employee | 0 comments

New @SocialEmployee Book Trailer Video Announcement:   Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “What is a Möbius Strip?” proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. At the center of this model is the möbius strip, a seemingly simple-looking band with surprisingly complex...

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[VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership

Posted by on 1:10 am in Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. As we argue in The Social Employee, a brand cannot communicate externally unless it first learns to communicate internally. The social executive catalyzes internal communication by embodying a brand’s mission, vision, and values. In essence, this makes the social executive...

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The Rise of Social Leaders #SocBiz25 #SocBiz

Posted by on 12:03 am in Advertising & Mktg. Trends, Communication, Creativity, Innovation, Marketing, Social Business, Social Media Community, Social Media Marketing, Social Media Trends, The Social Employee | 2 comments

  The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks have driven this point home. Recently, the Economist (@TheEconomist) revealed its list of Top 25 Social Business leaders. This list was especially significant to Blue Focus Marketing (@BlueFocus), as Cheryl Burgess (@ckburgess) CEO was a member of the selection committee tasked with...

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Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz

Posted by on 12:07 am in Innovation, Marketing, Social Business, Social Media Community, Social Media Marketing, Social Media Trends, The Social Employee | 0 comments

Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@TheEconomist) list of Top 25 Social Business Leaders. This was a process I was very happy to be a part of, and I am incredibly proud of the hard work that our selection committee put in to produce such a fine list of social leaders. The Economist’s list of Top 25 Social Business leaders was spearheaded through the efforts of the Economist Intelligence Unit...

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Listen to the Voice of Your Employees #SocBiz #HR #IBM

Posted by on 12:02 am in Communication, Employee Branding, Social Business, Strategy, The Social Employee | 0 comments

  One can’t get very far into a social business conversation these days without the subject of analytics coming up. For many, this topic is welcomed, a chance to put current business thinking into action. For others, it’s a source of trepidation, a topic so increasingly massive and multifaceted that picking a point of entry into the conversation—let alone getting into specific best practices—is a challenge unto itself. Despite the scope of analytics applications in business, big data analytics is most commonly associated with external,...

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BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz

Posted by on 9:06 am in Branding, Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

Back in April, I announced my participation as a member of a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group, which was tasked to help determine the Top 25 Social Business Leaders out there today. Aside from myself, the board included prominent social business thought leaders Lisa Gansky (@instigating), chief instigator at Mesh Labs, Brian Solis (@BrianSolis), principal at Altimeter Group, Maria Winans (@MariaWinans), vice-president of social business marketing at IBM, and Nick...

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@HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness

Posted by on 12:02 am in Branding, Employee Branding, Social Business, Social Executive, The Social Employee | 0 comments

When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@SocialBizForum) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@CKBurgess) and I were also asked to contribute articles to a special insert in the June, 2014 issue of the Harvard Business Review Italia (@HarvardBiz). My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social...

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