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Table of Contents
Foreword by Jonah Berger – Wharton Professor
Praise for The New Marketing
Cheryl Burgess and Mark Burgess are LinkedIn Learning course authors and co-founders of Blue Focus Marketing, building brands from the inside out. Recent projects include Wharton Future of Advertising 2020, IBM’s The Future of Work, American Marketing Association Content Marketing workshops, and Omnicom’s sparks & honey.
Between the two of them, they’ve appeared in MIT Sloan Management Review, HBR Italia, The Economist, Fast Company, and Forbes, and won two Effie Awards for their global marketing.
By Cheryl Burgess and Mark Burgess
The New Marketing: How to Win in the Digital Age
Are you ready for an unpredictable market?
Our hyper-connected world is changing at warp speed. It isn’t enough to apply new tools & approaches. Today’s marketing requires a completely new model. One that embraces unpredictability.
From the bestselling authors of The Social Employee comes a powerful new book that cracks the marketing code of the digital age.
With contributions spanning CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale, and marketing sages at Kellogg and Wharton, The New Marketing shows how cutting-edge trends and technologies are humanizing today’s brands, creating an authentic human connection in an unpredictable landscape.
Marketing in an unpredicted era.
The New Marketing Academy
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The Social Employee (McGraw-Hill)
Social Employees: The New Marketing Channel
Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?
American Marketing Association (AMA) Face-to-Face Training
Wharton Marketing Matters Business Radio on Sirius XM - Channel 111
Before we knew it, our consulting, speaking, and training engagements led to a best-selling book, The Social Employee (McGraw-Hill); a TEDx talk, “The Rise of the Social Employee”; two online video courses, “Marketing Foundations: Integrated Marketing Strategies” and “Social Employees: The New Marketing Channel” (LinkedIn Learning); and our workshop, “The Social Employee,” sponsored by the American Marketing Association (AMA).
Ten years later, our mission hasn’t changed. The next age of marketing tech has arrived, and the need for those undisruptable bonds is stronger than ever.
Are you ready to see what comes next?
Welcome to The New Marketing.