by Cheryl Burgess
Content marketing is hardly a secret in 2015. While a lot of brands are eager to throw their hats into the ring, not all of them are entering the fray with a solid game plan. Anyone can craft content, but only the brands with a clear strategy will be...
by Cheryl Burgess
Day/Time: Thursday, Feb. 12, 1 p.m. ET Our little social business book that could, The Social Employee, keeps rolling right along. We are proud to announce that IBM (@IBM) has selected The Social Employee (@SocialEmployee) for “The Shortlist,” the company’s monthly...
by Sam Kennedy
One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible...
by Mark Burgess
One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible...
by Cheryl Burgess
A month or so ago, The Economist Intelligence Unit (@TheEIU) released a list of the top 25 Social Business Leaders, a process in which I had the great pleasure of being involved as a member of a special advisory board. It has been a lot of fun to watch the response to...
by Mark Burgess
The phrase “the future is now” is often repeated as a way of reminding all of us that the future is not something that we should passively wait for as it unfolds around us. Rather, it’s up to us to create it. Some exciting developments the past couple weeks...