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About Us

Hi, we're Blue Focus Marketing

We’re a hybrid brand consulting strategy and training firm.  We build brands from the inside out.
Mark Burgess

Mark Burgess

President

Mark (@mnburgess) is co-founder and President of Blue Focus Marketing, a social branding firm that helps businesses realize the power of the social employee. Mark is a TED speaker, and co-author of best seller The Social Employee (McGraw-Hill) “How Great Companies Make Social Media Work.” His book features success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. Mark is a digital marketer, content marketing strategist, speaker, marketing executive, and educator. He is also an online course author for Lynda.com + LinkedIn, and HBR Italia contributor.

Mark is Part-Time Lecturer at Rutgers Business School teaching MBA Marketing courses and executive education. Mark is adjunct marketing professor at Fairleigh Dickinson University. Mark has held senior level B2B and B2C positions at PwC, McCann, and AT&T.

Mark delivered a TEDx Talk in May 2014 on The Rise of the Social Employee. Mark is listed on Forbes Top 100 Must-Follow Marketing Minds on Twitter. He is ranked #19 in the Top 200 Content Marketing Influencers, and is a contributor to the Wharton Future of Advertising 2020 project.

Mark holds an Executive MBA from Fairleigh Dickinson University.

 

Cheryl Burgess

Cheryl Burgess

CEO

Cheryl (@ckburgess) is co-founder, and CEO of Blue Focus Marketing. She helps transform brands from the inside out by implementing strategic social business initiatives that empower social employee engagement, and social executive leadership.

She is the co-author of the best seller, The Social Employee (McGraw-Hill), which includes success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. Management guru, Tom Peters, hailed her book as “his favorite #1 social business book.” The Social Employee was featured in MIT Sloan Management Review 2015, and The Boston Globe.

Burgess served as a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. Cheryl is a Lynda.com + LinkedIn author, creating online video courses for global organizations. She is also on the advisory board of CultureSphere, the world’s first social media platform powered by employee-inspired media. Burgess is an IBM VIP Futurist, and is listed as “Forbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters”; Forbes “Must-Follow Marketing Minds”; and #7 Top CMOs on Twitter.” She is a contributor to Harvard Business Review—Italia and an expert blogger for CEO.com and CMO.com.

Cheryl is an international speaker. She has spoken at AMP, Australia and New Zealand; Social Business Forum Milan, Italy; IBM Connect, Dell World, and Pivotcon. She is a contributor to the Wharton Future of Advertising 2020 project. She is the winner of five Twitter Shorty Awards in Marketing, hailed by The New York Times as the Oscar of Twitter.

Social Employee Advocacy Workshops

Half or Full Day

Workshop Overview

Companies of all sizes are investing considerable resources in building a workforce of engaged brand ambassadors and many believe that social employee advocacy is the future of marketing.

Study after study has shown that social employee advocacy marketing generates more leads, stronger branding, authentic engagement, and better ROI than traditional marketing efforts.

Workshop participants will learn to focus on the What and the Why of social employee advocacy marketing. We will cover best practices including how to identify, empower, and activate social employee advocates within your organization. You will utilize a virtually risk-free pilot activation process to ensure social marketing success through the proven five Ds implementation framework — Discover, Design, Develop, Deploy, and Determine.

Jam Session | Half Day 

Phase I: The What and the Why   |   9:00 to noon

Focus is on the What and the Why.  What is social employee advocacy marketing, and why is it important to your company’s brand?  No matter what size company, employee advocacy is the future of marketing. 

 

  • Session Overview + Introductions + Goals
  • The New Normal   | Even Change is Changing
  • Why Employee Advocacy?
  • The Rise of the Social Employee
  • The Benefits of Social Employee Advocacy Marketing
  • How to Create a Social Brand Culture
  • Creating your Brand from the Inside Out
  • Brand Success Story (Case)
  • Collaboration > Ideation > Design Thinking for Social Employees
  • How Social Executives Drive Brand Value
  • Why the Best Storytellers are the Best Leaders
  • Overview: Success Stories from Leading Brands
  • Brand Storytelling and Content Marketing

Design Session | Full Day 

Phase I: The What and the Why   |   9:00 to noon

Focus is on the What and the Why.  What is social employee advocacy marketing, and why is it important to your company’s brand?  No matter what size company, employee advocacy is the future of marketing. 

 

  • Session Overview + Introductions + Goals
  • The New Normal   | Even Change is Changing
  • Why Employee Advocacy?
  • The Rise of the Social Employee
  • The Benefits of Social Employee Advocacy Marketing
  • How to Create a Social Brand Culture
  • Creating your Brand from the Inside Out
  • Brand Success Story (Case)
  • Collaboration > Ideation > Design Thinking for Social Employees
  • How Social Executives Drive Brand Value
  • Why the Best Storytellers are the Best Leaders
  • Overview: Success Stories from Leading Brands
  • Brand Storytelling and Content Marketing

Phase II: The How | 1:00 p.m. to 4:30 p.m.

Our goal is to design a social employee advocacy blueprint that is sustainable and scalable to increase visibility, brand recognition, and loyalty—and reduce marketing spend.

Step 1   |   Discovery and Insight Gathering

Step 2   |   Design Goals, Social Media Policy, and Responsibilities

Step 3   |   Develop Training and Rewards

Step 4   |   Deploy the Brand Story and Amplify your Voice

Step 5   |   Determine Metrics and Align to Goals

Next Steps: Your Social Employee Journey Starts Today

 

The Social Employee (McGraw-Hill)

What do IBM, AT&T, Dell, Cisco, Southwest Airlines, Domo, Adobe, and Acxiom all have in common? They all know that branding in the age of social media begins with social employees! Discover why social cultures matter—and what the world’s leading brands are doing to activate their workforce.

Watch: Welcome From the course: Marketing Foundations: Integrated Marketing Strategies

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.

Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.

 

 

 

 

 

 

 

 

 

Social Employees: The New Marketing Channel (LinkedIn Learning + Lynda.com)

Learn how your brand can unlock the power of the Social Employee Revolution! In this 22-part video tutorial series, Blue Focus Marketing shows you how to activate social leaders within your organization, design an innovative content marketing platform, and launch an effective social employee pilot program. Are you ready to take your social brand to the next level?

Podcast - American Marketing Association - Social Employee Advocacy Marketing Workshop Recorded 08.16.16

website podcastMark and Cheryl recorded a special Podcast for the AMA in support of our new Social Employee Advocacy Marketing Workshop. 

American Marketing Association (AMA) Face-to-Face Training

We delivered a customized Social Employee pilot activation workshop for the American Marketing Association (AMA), a leading professional association for marketing professionals. The AMA is the largest marketing association in the world. It is trusted by nearly 1.3 million marketing and sales professionals a year worldwide with more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Want to create a powerful new marketing channel for your brand?  Ask us how to customize a one-day Social Employee pilot activation workshop for you.

 

Wharton Marketing Matters Business Radio on Sirius XM - Channel 111

Get the latest insights from leading marketing minds like Tom Peters, David Edelman, and Kevin Randall. In Sept. 2016, these thought leaders joined Blue Focus Marketing founders Cheryl Burgess and Mark Burgess, in addition to host Catharine Hays, on Wharton’s Marketing Matters Business Radio show on Sirius XM.

Our approach

Employee Experience (EX)

What is the Employee Experience (EX), and how can your organization embrace it to unlock the power of your workforce? The logical counterpart to User Design (UX) and Customer Experience (CX), the EX asks a fundamental question: If your employees aren’t excited about what they do, why should your customers be excited about your brand? At Blue Focus Marketing, we understand that an engaged workforce is a more productive one. By championing the EX, organizations have the opportunity to craft better products, boost social employee advocacy efforts, and propel their brand into the 21st century.

Think of Your Brand as a Planet

As a handy metaphor, think of your brand as a planet, and your employees as satellites drawn into your orbit. It is your brand’s duty to generate enough gravity to hold those employee satellites in place. Otherwise, you may find them drawn to other brands with a stronger pull. If this happens to your workforce, you don’t just risk losing some of your employees, you risk losing your best employees. It doesn’t have to be this way!

 

Get In Touch

13 + 13 =

Ready to build real social leadership within your organization, energize your content marketing strategy, or perhaps just get tips on making a really good chicken soup? We’re here to help! At Blue Focus Marketing, we believe that marketing excellence lies at the intersection of authenticity and ingenuity. Contact us today, and we’ll help you craft a roadmap to social business success.

Address: 810 Dow Road
Bridgewater, NJ  08807

Phone:  908.393.4775

 

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