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Press Release

Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work

McGraw-Hill publication features success lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Domo and Acxiom on building a social culture 


The Social Employee journey starts today: On Aug. 23, 2013, McGraw-Hill will release The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess. The book examines social business success stories from prominent brands including IBM, AT&T, Cisco, Dell, Southwest Airlines, Adobe, Domo, and Acxiom. In addition to these behind-the-scenes accounts of social business and branding in action, the book also features commentary from a wealth of thought leaders, as well as detailed, industry-leading strategies designed to make social media work for the social employee.  

Bridgewater, NJ – July 31, 2013 – Blue Focus Marketing is proud to announce the release of The Social Employee: How Great Companies Make Social Media Work on Friday, Aug. 23, 2013 through McGraw-Hill. The book, written by Blue Focus Marketing co-founders Cheryl Burgess and Mark Burgess, details the social business success stories of eight major companies, including IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Domo, and Acxiom.

In addition to these social business success stories, The Social Employee also features commentary and analysis from prominent thought leaders such as David Edelman, Dion Hinchliffe, David Armano, Mari Smith, Ann Handley, David Aaker, and Simon Mainwaring. The Social Employee explores the many challenges businesses face when designing an empowered social employee workforce.  Drawing on their extensive behind-the-scenes experience working with major brands, Cheryl Burgess and Mark Burgess work to dispel many of the prominent myths surrounding social business, offering proven strategies to help employees and executives alike better navigate the new social terrain.

View the book trailer here.


“Companies must harness the power of the social employee to brand from the inside out,” said Blue Focus Marketing CEO Cheryl Burgess. “Small startups and multinational giants alike have a responsibility to their employees to arm them with tools and cultural framework for success. Building a social employee culture means the company must give its employees a voice.  We wrote The Social Employee as a guide to the many business professionals, executives, and employees still wondering what social business looks like in practice—and to inspire them with these dynamic templates for success!”

“If you want to understand the powerful transformations taking place in offices around the world,” said Blue Focus Marketing President Mark Burgess, “The Social Employee is like a playbook of successful social branding practices, offering a wealth of proven strategies designed to leverage the power of the modern, social-savvy worker.”

To provide readers with the clearest picture possible of the social media landscape, The Social Employee examines many pressing questions confronting businesses today, such as the role of the social executive in building a social employee culture, how social engagement strategies such as content marketing can provide much-needed exposure for brands, and why the incoming millennial generation is ideally suited to act as authentic brand ambassadors on behalf of their respective companies.

Distributed by McGraw-Hill, The Social Employee is available in both paperback and ebook editions through major retailers such as Amazon, Barnes & Noble, iBooks, Books-A-Million, and Google Books.


Cheryl Burgess – CEO – Blue Focus Marketing

P. O. Box 6271

Bridgewater, NJ 08807


Phone: +1.908.566.3359

Fax:     +1.908 566.0799

Twitter: @ckburgess @SocialEmployee


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TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

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