Michael Brenner’s eBook – Future of Marketing – Brings Tomorrow a Little Closer to Today
What is the future of marketing? Based on the sheer number of people asking this question over the past year, from Wharton to McKinsey, Harvard Business Review to Business Insider, clearly this question has occupied the minds of many of today’s prominent marketers.
While we continue to see some important trends emerge, such as content marketing, influence and thought leadership strategies, and dynamic two-way engagement models, many of us appear to be “waiting for the other shoe to drop,” so to speak. As we detail in our new book, The Social Employee, if there’s one thing the digital bazaar has taught us over the past decade, it’s that even change itself keeps changing, and brands are under pressure to keep up.
And sometimes the best way to keep up is to set the pace. Over the past year, our friend Michael Brenner (@BrennerMichael), Vice President of Global Marketing for SAP, has decided to take a more proactive approach to answering the question of marketing’s future. After setting out to interview over 20 leading marketers, Brenner crafted a “Future of Marketing” series on his blog that has since sparked a tremendous amount of conversation.
Today, Brenner’s Future of Marketing collection is available as a free ebook. We highly recommend checking out this informative, easy-to-read collection of insights, which we’ve embedded below. While we have a feeling marketers will continue to wonder what the future has in store for them in any era, collections like Brenner’s help bring tomorrow a little closer to today.
Watch our new “The Social Employee” Book Trailer