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Michael Brenner’s eBook – Future of Marketing –  Brings Tomorrow a Little Closer to Today

What is the future of marketing? Based on the sheer number of people asking this question over the past year, from Wharton to McKinsey, Harvard Business Review to Business Insider, clearly this question has occupied the minds of many of today’s prominent marketers.

While we continue to see some important trends emerge, such as content marketing, influence and thought leadership strategies, and dynamic two-way engagement models, many of us appear to be “waiting for the other shoe to drop,” so to speak. As we detail in our new book, The Social Employee, if there’s one thing the digital bazaar has taught us over the past decade, it’s that even change itself keeps changing, and brands are under pressure to keep up.

And sometimes the best way to keep up is to set the pace. Over the past year, our friend Michael Brenner (@BrennerMichael), Vice President of Global Marketing for SAP, has decided to take a more proactive approach to answering the question of marketing’s future. After setting out to interview over 20 leading marketers, Brenner crafted a “Future of Marketing” series on his blog that has since sparked a tremendous amount of conversation.

Today, Brenner’s Future of Marketing collection is available as a free ebook. We highly recommend checking out this informative, easy-to-read collection of insights, which we’ve embedded below. While we have a feeling marketers will continue to wonder what the future has in store for them in any era, collections like Brenner’s help bring tomorrow a little closer to today.

Watch our new “The Social Employee” Book Trailer

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Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

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What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

 

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