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Wharton Future of Advertising


Earlier this year, the Wharton Future of Advertising Program unveiled its groundbreaking Advertising 2020 Project. Through the project, industry thought leaders were asked to weigh in with their thoughts on what advertising might look like in 2020, and what we can do today in order to help create that future.

We were honored to add our voices to this dynamic project with Mark’s article “Advertising in a Hyper-Time-Real World” and my contribution “Advertising Flight 2020: Destination ‘The Future.’” Later, when we were invited to speak at Wharton’s Future of Advertising Roundtable that was just icing on the cake. Nothing inspires passion quite like being surrounded by other passionate people.

The Wharton Future of Advertising Program

Speaking Among Elite Company

We are pleased to share that the Future of Advertising Roundtable is now up on YouTube. With so many great contributions, it would be easy to get lost for a few hours listening to these prominent speakers offer their musings on what’s in store for advertising over the next several years, the potential challenges that lie ahead, and what we can do to transform these challenges into new opportunities.

Mark’s presentation focused on integrated marketing communication and what it means for both businesses and their customers, which you can watch below:

In my presentation, I focused on the role of the social executive in igniting social business culture, and how this will continue to impact brand perception in the marketplace in the coming years:


The Future is Now in The Social Employee

We elaborate on both of these topics in our new book The Social Employee, available for Kindle and print NOW! As Peter F. Drucker famously said, “The only way to predict the future is to create it.” Watch the book trailer below to find out what your business can do today to start building towards a brighter tomorrow!

Watch The Social Employee Book Trailer:

The Social Employee

Buy Now BLUE 13.fw



Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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