A @Dynamic_Signal Webinar: Tues., Feb. 11 @ 11 a.m. PST
We are pleased to announce our upcoming webinar, “The Rise of the Social Employee,” hosted by Ajay Ramachandran (@ajay) of Dynamic Signal (@Dynamic_Signal). The webinar, which is set to take place Tuesday, Feb. 11 at 11 a.m. (PST), will focus on the many developments in employee advocacy that we cover in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013).
During the discussion, we will expand on the many social business success stories illustrated in The Social Employee, including examples from heavy hitters like IBM, AT&T, Adobe, Cisco, and Southwest Airlines. Using these brands as examples, we will focus on the key lessons and take-aways for building stronger social cultures that any business can adapt for their own needs. Also, during the webinar, we will discuss the power that employee-generated content can have for a company’s social branding efforts, and how businesses can develop and implement a set of key performance indicators (KPIs) in order to measure and focus their social strategies.
“The Rise of the Social Employee” webinar marks the most recent team-up in what has proven to be a very rewarding relationship with Dynamic Signal. At the Pivot Conference in October, Dynamic Signal not only took the time to do a Q&A session with us, but also sponsor a book signing. You can also read our Pivot Conference blogs for more information on social executives and social employees.
Building sustained, dynamic relationships lies at the heart of social employee advocacy.
Check out The Social Employee Book Trailer “Think of Your Brand as a Planet” below:
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic