[WEBINAR] Why B2B Marketers Should Leverage Employee Use of Twitter
Wednesday, March 19th, 2014 1:00 – 2:00 p.m. EST
As the marketplace and workplace fuse together through social technologies, Twitter continues to gain momentum. In order to transform a business into a social business, companies need to develop more than a linear presence on Twitter.
With the right technologies and training, Twitter is one of the most powerful social tools, connecting and transforming brands in the digital bazaar.
In this webinar, you’ll learn:
• Why it’s important to empower your employees on Twitter
• How to enhance brand awareness and drive traffic through Twitter
• How to connect with B2B thought leaders and influencers on Twitter
This free webinar is a must-join for employers, employees, digital marketers and strategists, and leaders who want to transform their business into a successful social business.
from Marketing Foundations: Integrated Marketing Strategies
by Mark Burgess
Welcome to Lynda.com (from LinkedIn)
What you should know before watching this course video.
Culture eats strategy for breakfast.
The Social Employee
offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company
by Kevin Randall, journalist for The New York Times, The Economist and Fast Company