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Nominate a #SocBiz Leader You Admire. @TheEIU Wants to Hear From You ~ @TheEconomist

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 NOMINATIONS ENDED 5 pm EST Monday, April 28, 2014

ANNOUNCEMENT OF TOP 25 Social Business Leaders will be Tuesday, August 5, 2014




Do you know a Social Business Leader?


I am pleased to announce that I have been selected to participate on a special advisory board for The Economist Intelligence Unit (@TheEIU), the research arm of The Economist Group (@TheEconomist). The board, which has been designed with the purpose of identifying leaders in social business, also includes prominent social business thought leaders  Lisa Gansky, Chief Instigator at Mesh Labs; Brian Solis (@BrianSolis), Principal at Altimeter Group; Maria Winans (@MariaWinans), VP of Social Business at IBM; and a to-be-announced representative from The Economist Group.

Our panel of experts will be the cornerstone of an EIU program, sponsored by IBM (@IBM), exploring the transformative role of social technologies and new social business strategies in modern organizations. My fellow members of the board and I have been charged with helping to define what leadership looks like in this emerging realm and to identify key individuals inside companies who are showing the world how to deploy social business strategies to achieve extraordinary business success.

Nominate a social business leader today!

In order to identify these leaders, we are sending out an open invitation to our communities. If you would like to nominate an individual as a social business leader, please fill out this short survey. Please note that all nominations must be received by 5 pm EST Monday, April 28.

Once all candidates have been reviewed, the EIU will select and profile 25 leaders and develop video profiles describing the groundbreaking work of the top five. The profiles, details of the project, and advisory board bios will be published on and on IBM’s Social Business website, and promoted across the EIU and IBM social media channels.

It is a great honor to be selected to participate on this advisory board. But more important than my own participation, this survey offers a tremendous opportunity for all of us in the social business community to recognize the tremendous efforts of these leaders, to learn from their successes, and to double down on our commitment to social business innovation in the coming years.

And it’s for this reason that your participation is so essential. Nominate your favorite social business leader today, and be sure to spread the message to your communities!


Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”



Posted by on Apr 14, 2014 in Branding, Employee Branding, Innovation, Social Business, Social Executive, The Social Employee | 1 comment


Cheryl Burgess
Cheryl Burgess, CEO of Blue Focus Marketing, helps clients transform brands from the inside out by implementing strategic marketing initiatives that empower social employee engagement, and social executive leadership. Blue Focus Marketing is a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions. She is the co-author of the best selling book, The Social Employee, (McGraw-Hill) How Great Companies Make Social Media Work, hailed by management guru, Tom Peters as a “landmark that converts the power of social media from fiction to fact.” Her book is featured in MIT Sloan Management Review. Burgess is a special advisory board member for The Economist Intelligence Unit, and interviewed by The Economist in “Power to the People”. She is on the advisory board of CultureSphere. Cheryl is a contributor to Wharton's Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints. Burgess is listed as “Forbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters” and named by Huffington Post as a social media “Passionista”, and is an IBM VIP Futurist. She is a contributor to Harvard Business Review - Italia, and expert blogger for and Cheryl is a keynote speaker at industry events, including AMP - Australia and New Zealand, Social Business Forum – Milan, Italy, IBM Connect Orlando, Dell World, Integrated Marketing Week NYC, Pivotcon - NYC, Rutgers Business School, AT&T, and KPMG. Her company blog won the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of numerous Twitter Shorty Awards in marketing. Follow her on Twitter @ckburgess, @SocialEmployee and @BlueFocus. Google+

1 Comment

  1. I would suggest Dan Pontefract myself. He’s delivered the goods at TELUS, and is now leading their transformation team in offering these services to external organizations.


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