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Are You A Social Executive_Final

Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership.

As we argue in The Social Employee, a brand cannot communicate externally unless it first learns to communicate internally. The social executive catalyzes internal communication by embodying a brand’s mission, vision, and values. In essence, this makes the social executive akin to a brand’s North Star, providing employees with a fixed point of navigation as they explore the still largely unexplored waters of social business.

But how does this work? Let’s look at some real-world examples:

  • In 2012, Domo (@Domotalk) CEO Josh James set forth a new mission for the brand, which he called the #domosocial experiment. Through this program, which mandated 100% social adoption, employees made over 200,000 new connections across multiple platforms. Further, they reported greater job satisfaction and closer bonds with their coworkers.
  • During IBM’s (@IBM) social adoption process, executives shared their vision of a “Smarter Planet” with employees. Social initiatives were then built around a culture of shared ideas, opening the doors to improved communication, open collaboration tools, and organic product development. One product to come out of this process, Connections, is now an industry-leading social business platform.
  • In 2012, in order to establish employee buy-in for a broad range of sweeping initiatives, executives at Cisco (@Cisco) modeled company values by putting the why of each new company initiative front and center, working to establish employee trust and buy-in before moving ahead. Energized employees then spread throughout the company, acting as evangelists to build broad support for Cisco’s next step into the social age.

In each of these examples, social executives understood one essential fact: a brand cannot communicate externally unless it can first communicate internally. The rest, as they say, is history.

In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

 

A special thanks to Daniel Quiyu for his excellent work on this video! 

 

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Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov

 

Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

 

Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand

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Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for The Economist and Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Divider_Line_Blue_shadowCheck out our NEW Website ~> BLUE FOCUS MARKETING

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Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

 

Please check out @SocialEmployee media buzz!

Click Here

Join @SocialEmployee Google+

 

     
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