Honored to be an invited Wharton Future of Advertising Tweet Meet panelist for 6 consecutive years.
It’s that time of year!
We have a lot of fun tweeting commentary before, during, and after the game using #whartonfoa – as much or as little as your real world party festivities allow – to reflect on how advertisers are leveraging the big game and delivering on what advertising could and should be as we look to the future.
- Use the #whartonfoa hashtag to appear on the live tweet stream on the WFoA website
- Start any time – pre- and post-game tweets are highly encouraged
- And at the end, pick the winner(s)… and not so winner(s)…along with your rationale
What you should know before watching this course video.
Culture eats strategy for breakfast.
The Social Employee
offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company
by Kevin Randall, journalist for The New York Times, The Economist and Fast Company