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Catch a glimpse of the future of #advertising – Read Wharton’s Beyond Advertising

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Wharton Future of Advertising

I am excited to announce that Beyond Advertising: Creating Value Through All Customer Touchpoints,” by Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network, has hit the book shelves and is available on Amazon.

Mark Burgess, my co-author of The Social Employee (McGraw-Hill)  and I were excited at the opportunity to make presentations to the Wharton Future of Advertising 2020 executive roundtable in New York attended by corporate and ad agency executives, and offer our perspectives on the evolution of how this age-old art form is changing.  Over the past two years, Mark andCherylBurgess_Endorsement I were part of the Wharton Future of Advertising 2020 project and our written contributions can be found in their new book.

 

 

 

What if you could catch a glimpse of the future of advertising? . . . today, and I mean “today.”  Wouldn’t you jump at that chance iBeyond Advertising Bookn a heartbeat?  Over 200 experts give their best impression of advertising’s future in one simple book.  Seize the day while you can.

This amazing book is about how the fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.  We anticipate the new book, Beyond Advertising, will be immensely popular.

CherylBurgess_C2P33Congratulations Jerry and Catharine!

 

Posted by on Mar 6, 2016 in Advertising & Mktg. Trends, Branding, The Social Employee | 0 comments

Bio

Cheryl Burgess
Cheryl Burgess, CEO of Blue Focus Marketing, helps clients transform brands from the inside out by implementing strategic marketing initiatives that empower social employee engagement, and social executive leadership. Blue Focus Marketing is a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions. She is the co-author of the best selling book, The Social Employee, (McGraw-Hill) How Great Companies Make Social Media Work, hailed by management guru, Tom Peters as a “landmark that converts the power of social media from fiction to fact.” Her book is featured in MIT Sloan Management Review. Burgess is a special advisory board member for The Economist Intelligence Unit, and interviewed by The Economist in “Power to the People”. She is on the advisory board of CultureSphere. Cheryl is a contributor to Wharton's Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints. Burgess is listed as “Forbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters” and named by Huffington Post as a social media “Passionista”, and is an IBM VIP Futurist. She is a contributor to Harvard Business Review - Italia, and expert blogger for CEO.com and CMO.com. Cheryl is a keynote speaker at industry events, including AMP - Australia and New Zealand, Social Business Forum – Milan, Italy, IBM Connect Orlando, Dell World, Integrated Marketing Week NYC, Pivotcon - NYC, Rutgers Business School, AT&T, and KPMG. Her company blog won the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of numerous Twitter Shorty Awards in marketing. Follow her on Twitter @ckburgess, @SocialEmployee and @BlueFocus. Google+

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