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Wharton Future of Advertising

I am excited to announce that Beyond Advertising: Creating Value Through All Customer Touchpoints,” by Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network, has hit the book shelves and is available on Amazon.

Mark Burgess, my co-author of The Social Employee (McGraw-Hill)  and I were excited at the opportunity to make presentations to the Wharton Future of Advertising 2020 executive roundtable in New York attended by corporate and ad agency executives, and offer our perspectives on the evolution of how this age-old art form is changing.  Over the past two years, Mark andCherylBurgess_Endorsement I were part of the Wharton Future of Advertising 2020 project and our written contributions can be found in their new book.




What if you could catch a glimpse of the future of advertising? . . . today, and I mean “today.”  Wouldn’t you jump at that chance iBeyond Advertising Bookn a heartbeat?  Over 200 experts give their best impression of advertising’s future in one simple book.  Seize the day while you can.

This amazing book is about how the fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.  We anticipate the new book, Beyond Advertising, will be immensely popular.

CherylBurgess_C2P33Congratulations Jerry and Catharine!


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Culture eats strategy for breakfast.

          TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company


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