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Social Employee Advocacy Works, but How Do You Get Started?

Do you have a social employee advocacy program in place at your organization?

According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or they already have one.

It’s no surprise why:

  • Employee-generated or shared content is eight times more effective than that shared by a branded account (source: Social Media Today)
  • Employee advocacy leads to increased visibility, inbound web traffic, brand recognition, and brand loyalty (source: eMarketer)
  • On average, a company’s employees have 10x as many connections as a company has followers. (source: LinkedIn)

There’s no questioning it: social employee advocacy works. But even with broad buy-in across industries, many organizations are struggling with how to get started.

The answer? Start a pilot program!

Building a social employee pilot program has many benefits. First, it allows you to identify and learn from the social butterflies already present in your organization. Further, it helps you establish some much-needed groundwork, such as what your company social media policy should look like—and who should be in charge of it. Finally, it provides a controlled environment for experimentation so employees can hone their skills and learn from the metrics driving their efforts.

To help organizations of all sizes learn to build a social employee advocacy program that works, we’ve teamed up with Lynda.com, a LinkedIn company, to bring you “Social Employees: The New Marketing Channel.” This 22-part video tutorial course will take you through the ins and outs of employee advocacy—from establishing a healthy social culture to securing buy-in from the C-Suite.

Ready to get started? Click here to find out more.

 

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Divider_Line_Blue_shadowCheck out our NEW Website ~> BLUE FOCUS MARKETING

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Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

 

Please check out @SocialEmployee media buzz!

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