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Social Employee Advocacy Works, but How Do You Get Started?

Do you have a social employee advocacy program in place at your organization?

According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or they already have one.

It’s no surprise why:

  • Employee-generated or shared content is eight times more effective than that shared by a branded account (source: Social Media Today)
  • Employee advocacy leads to increased visibility, inbound web traffic, brand recognition, and brand loyalty (source: eMarketer)
  • On average, a company’s employees have 10x as many connections as a company has followers. (source: LinkedIn)

There’s no questioning it: social employee advocacy works. But even with broad buy-in across industries, many organizations are struggling with how to get started.

The answer? Start a pilot program!

Building a social employee pilot program has many benefits. First, it allows you to identify and learn from the social butterflies already present in your organization. Further, it helps you establish some much-needed groundwork, such as what your company social media policy should look like—and who should be in charge of it. Finally, it provides a controlled environment for experimentation so employees can hone their skills and learn from the metrics driving their efforts.

To help organizations of all sizes learn to build a social employee advocacy program that works, we’ve teamed up with Lynda.com, a LinkedIn company, to bring you “Social Employees: The New Marketing Channel.” This 22-part video tutorial course will take you through the ins and outs of employee advocacy—from establishing a healthy social culture to securing buy-in from the C-Suite.

Ready to get started? Click here to find out more.

 

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