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A year ago, Cheryl Burgess and I published the first #Nifty50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June.

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach.


The Goals of #Nifty50:

1) Acknowledge 50 men and 50 women who share valuable content and actively engage on Twitter, and

2) Help foster connections between those who are recognized and others who would mutually benefit from being followed on Twitter.

But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good.  We are working with a potential corporate sponsor to provide Apple iPads to 50 needy children—the #Nifty50 Kids—somewhere in the U.S.  Over time, our goal is to give technology devices (who knows what the future may hold —Google Glasses next year perhaps?) to 50 disadvantaged kids in all 50 states.  Check out Google’s Project Glass Video.

As marketing and social media professionals (which most of you reading this post likely are), we get to spend our days in interesting and intellectually challenging work, in (generally) comfortable surroundings, interacting with bright, innovative people through the latest technology platforms.

But for many kids, that world is as foreign as a faraway planet.  The #Nifty50 Kids program is a way to bring creativity-unleashing technology to these kids, who otherwise would have no way to afford it.

Want to be part of this?  Nominate your favorite technology twitterer using this form.  For 2012, the #Nifty50 will honor 50 men and 50 women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.  See the form for complete qualifications.

Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.  So nominate yourself, a co-worker, and/or someone you admire. And feel free to share this post!

For information on how to sponsor the #Nifty50 Awards for #Nifty50 Kids, download our proposal click here.

To contact us for more information on corporate sponsorship please click here. (Include #Nifty50 in your message.)


Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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