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Blue Focus Marketing and LinkedIn Learning are proud to announce our must-watch video series, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)—and how a framework we call Brand Choreography.

Where Do You Share?

Knowing who your audience is and what types of content they prefer are only two pieces of the IMC puzzle. Now, you’ve got to make sure your target audience sees it.

Again, there’s no right answer here. But here’s a hint: Whatever you share through digital channels, make sure it’s optimized for mobile devices. According to recent data, consumers spend as much as five hours a day on mobile devices, with 92 percent of that time spent using apps.

Just remember: While mobile is an essential touchpoint, it’s only one of many in a well-crafted integrated marketing strategy.

To learn more about how you can maximize your brand message across touchpoints, check out Blue Focus Marketing and LinkedIn Learning’s video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.” To take your game to the next level in 2018, check out our other course for LinkedIn Learning: “Social Employees: The New Marketing Channel!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

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