As Sarah Goodall, Founder of Tribal Impact (@tribalimpact) and I reviewed the nominations, I was struck by the tremendous variety of leadership the marketing world has to offer.
Take the tireless research of David Edelman (@davidedelman), for example, or perhaps the deep commitment to education of Catharine Hays (@Catharinehays). Elsewhere, there’s the decades-long commitment to excellence of Tom Peters (@tom_peters) and the thought leadership of Dorie Clark (@dorieclark). And of course, we can’t discount the energy and innovation up-and-comers like Sam Sova (@samsova) and Casie Vogel (@CasieVogel) bring to the table as well!
In a marketing landscape where all the rules can change overnight—and then change again the next night—it’s good to know that these #OctoLeaders are out there on the frontlines.
Who better to help anticipate change, champion new engagement strategies, and steer their brands in brave new directions?
What you should know before watching this course video.
Culture eats strategy for breakfast.
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FOREWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company
Cheryl Burgess, CEO of Blue Focus Marketing, helps clients transform brands from the inside out by implementing strategic marketing initiatives that empower social employee engagement, and social executive leadership. Blue Focus Marketing is a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions.
She is the co-author of the best selling book, The Social Employee, (McGraw-Hill) How Great Companies Make Social Media Work, hailed by management guru, Tom Peters as a “landmark that converts the power of social media from fiction to fact.” Her book is featured in MIT Sloan Management Review. Burgess is a special advisory board member for The Economist Intelligence Unit, and interviewed by The Economist in “Power to the People”. She is on the advisory board of CultureSphere. Cheryl is a contributor to Wharton's Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints.
Burgess is listed as “Forbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters” and named by Huffington Post as a social media “Passionista”, and is an IBM VIP Futurist. She is a contributor to Harvard Business Review - Italia, and expert blogger for CEO.com and CMO.com. Cheryl is a keynote speaker at industry events, including AMP - Australia and New Zealand, Social Business Forum – Milan, Italy, IBM Connect Orlando, Dell World, Integrated Marketing Week NYC, Pivotcon - NYC, Rutgers Business School, AT&T, and KPMG. Her company blog won the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is the winner of numerous Twitter Shorty Awards in marketing. Follow her on Twitter @ckburgess, @SocialEmployee and @BlueFocus.