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Check out the full list of 2017 #OctoLeader winners!

The best marketing leaders don’t play by the rules. They’re too busy reinventing them.

With the recently announced 2017 #OctoLeader Awards, we wanted to recognize the best and brightest marketing leaders on Twitter.

Read the full list of 2017 #OctoLeaders here!

As Sarah Goodall, Founder of Tribal Impact (@tribalimpact) and I reviewed the nominations, I was struck by the tremendous variety of leadership the marketing world has to offer.

Take the tireless research of David Edelman (@davidedelman), for example, or perhaps the deep commitment to education of Catharine Hays (@Catharinehays). Elsewhere, there’s the decades-long commitment to excellence of Tom Peters (@tom_peters) and the thought leadership of Dorie Clark (@dorieclark). And of course, we can’t discount the energy and innovation up-and-comers like Sam Sova (@samsova) and Casie Vogel (@CasieVogel) bring to the table as well!

In a marketing landscape where all the rules can change overnight—and then change again the next night—it’s good to know that these #OctoLeaders are out there on the frontlines.

Who better to help anticipate change, champion new engagement strategies, and steer their brands in brave new directions?

Did your favorite marketing leader make the list? Find out here!


What Is an #OctoLeader?

What makes a good marketing leader? What do the best marketers have in common with octopuses? To learn more, check out our video below—or read our series of octo-related blogs!

Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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