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An Integrated Marketing Communications (IMC) Strategy

Is a Must-Have for 2018 and Beyond

I am proud to announce our must-watch online course, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive new LinkedIn Learning video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)— based on a 7-step blueprint we call Brand Choreography™.

A well-integrated marketing strategy is fueled by good content.  And effective content marketing links your brand value proposition (BVP)  to your brand story.   The single-most important thing for brands today.

Most of today’s brands know this. And yet, most also lack a comprehensive, integrated marketing communications (IMC) strategy to bring it all together.

According to the CMO Council, only 36.2 percent of brands feel they are doing “well” or “very well” when it comes to sharing their brand’s message across physical and digital touchpoints.

In 2018, your brand has a chance to shine where others continue to struggle. With our new course for LinkedIn Learning, “Marketing Foundations: Integrated Marketing Strategies,” you have the silver bullet you need for your brand to reach audiences like never before.  Brand Choreography can bring it all together. Click here to get started.

To learn more about how you can maximize your brand message across touchpoints, check out our LinkedIn Learning video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.” To really take your game to the next level in 2018, check out our other LinkedIn Learning course: “Social Employees: The New Marketing Channel!


Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

TSE_Front_NEW3D Amazon_agold-book     The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company

Please check out @SocialEmployee media buzz!

Click Here

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