Want your brand to stand out in 2018? New IMC Online Course @mnburgess

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An Integrated Marketing Communications (IMC) Strategy

Is a Must-Have for 2018 and Beyond

I am proud to announce our must-watch online course, “Marketing Foundations: Integrated Marketing Strategies.” Take control of your brand in 2018 with a comprehensive new LinkedIn Learning video tutorial course. Learn the ins and outs of integrated marketing communications (IMC)— based on a 7-step blueprint we call Brand Choreography™.

A well-integrated marketing strategy is fueled by good content.  And effective content marketing links your brand value proposition (BVP)  to your brand story.   The single-most important thing for brands today.

Most of today’s brands know this. And yet, most also lack a comprehensive, integrated marketing communications (IMC) strategy to bring it all together.

According to the CMO Council, only 36.2 percent of brands feel they are doing “well” or “very well” when it comes to sharing their brand’s message across physical and digital touchpoints.

In 2018, your brand has a chance to shine where others continue to struggle. With our new course for LinkedIn Learning, “Marketing Foundations: Integrated Marketing Strategies,” you have the silver bullet you need for your brand to reach audiences like never before.  Brand Choreography can bring it all together. Click here to get started.

To learn more about how you can maximize your brand message across touchpoints, check out our LinkedIn Learning video tutorial course, “Marketing Foundations: Integrated Marketing Strategies.” To really take your game to the next level in 2018, check out our other LinkedIn Learning course: “Social Employees: The New Marketing Channel!”

 

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Written by Mark Burgess

Mark Burgess, co-author of The Social Employee -- a best-seller on How Great Companies Make Social Media Work. He is president of Blue Focus Marketing, a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions. He is an experienced digital marketer, content marketing strategist, speaker, blogger, and educator. Mark delivered a TEDx Talk on “The Rise of the Social Employee.” Mark’s career spans marketing, advertising, professional services consulting, and education. Mark has held senior-level marketing roles at PwC, AT&T and McCann. Mark is listed on Forbes as Must-Follow Marketing Minds on Twitter, and is a Top 200 Content Marketing influencer. He is an expert trainer for the American Marketing Association (AMA) delivering Content Marketing workshops. Mark led the PwC Global Web team. At McCann, he headed the flagship L’Oreal account. At AT&T, Mark was in charge of interactive marketing. Mark is an adjunct marketing professor teaching MBA marketing courses at Fairleigh Dickinson University. On the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing. Mark is a contributor to Wharton’s Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints. Mark’s article on “Piloting the Future of Social Business – Branding from the Inside Out” was published in Harvard Business Review Italia. He has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.

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